Sportsbooks need to offer more than just traditional betting if they are to tap into the psyche of Millennials
and Gen Z-ers. Tis “next generation” of bettors can be reached today with the right sort of content – content that we believe combines the worlds of sports-themed mobile games and betting.
Congratulations on securing a supplier licence from the UK Gambling Commission. How significant is this for Playbook Fusion?
Securing our licence from the UK Gambling Commission is a key moment in Playbook Fusion’s roadmap, as it grants us access to one of the most established and largest online gambling markets in the world. More than £2bn is wagered online on sports each year, with player appetite for new, engaging betting experiences at an all-time high. Playbook Fusion is on a mission to bring these next-generation betting experiences to players, so to be granted access to such a large and engaged addressable audience, and to be able to offer our debut title, Playbook Football, to operators for the first time, makes this a milestone moment for Playbook Fusion.
What makes the UK market so attractive for Playbook Fusion and your debut Playbook Football title?
Te size of the market makes it attractive, for sure. But just as important is the calibre of the operators (and suppliers) that have been approved to offer regulated sports betting experiences to players in the country. To receive a licence from the UK Gambling Commission means you are meeting incredibly high standards – the regulator’s criteria remain among the most stringent globally – and this brings plenty of kudos to the business, especially when looking to expand into other markets, which we are absolutely going to do. To have received approval from the Gambling Commission in such as short space of time is a testament to the strength of the team we have built at Playbook Fusion and is something we are incredibly proud of.
Playbook Football brings together the worlds of sports betting and mobile gaming. Why will this combination resonate with UK bettors?
Te next generation of punter is looking for something more than just being able to bet on the outcome of a match. Tey are looking for deep, rich experiences where they can learn, put their skills to the test and engage and interact with other players. Tis is why sports- themed mobile games like Championship Manager are so popular. With Playbook Football, players can take part in a football strategy betting game where they build their own teams, compete in matches, earn rewards and climb divisions while placing bets and potentially
STEVE ROGERS Founder & CEO Playbook Fusion
winning money. Tis means it appeals to sports-themed mobile game players as well as bettors.
Tell us more about Playbook Football and the gameplay experience it offers?
Playbook Football is all about building a team, improving performance and competing with others around the clock. Unlike traditional sports betting, Playbook Football creates long-term engagement through squad-building mechanics inspired by popular game
franchises.It also features persistent progression systems, daily rewards and in-game purchases via our in-game currency to help players improve their teams and overall performance. Te core gameplay has been built around a betting-driven loop that integrates betting as a foundational feature and important aspect of the wider experience.
Why do sportsbooks need to add non-traditional betting content to their offerings? Is this an acquisition or retention play?
It’s both. Sportsbooks need to offer more than just traditional betting if they are to tap into the psyche of Millennials and Gen Z-ers. Tis “next generation” of bettors can be reached today with the right sort of content – content that we believe combines the worlds of sports- themed mobile games and betting. Of course, the deep, rich, interactive and ultimately compelling nature of the gameplay in Playbook Football is a powerful driver of retention, and our Player Packs and Boost Cards are integral to this too.
What else can we expect from Playbook Fusion over the months ahead?
We have a packed product roadmap, including updates and upgrades to Playbook Football alongside game launches for other sports such as Basketball and Cricket. We are also pursuing licences in other regulated markets across the world and are getting ready for our first round of operator integrations with the support of Games Global, our exclusive distribution partner. 2025 is going to be a breakthrough year for Playbook Fusion, and it’s great to kick off Q2 by securing our UK Gambling Commission licence.
37
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180
