figures like Chris Grove of Eilers & Krejcik and Josh Hannah, founder of the
Flutter.com betting exchange.
“With BetHog, we’re investing a lot in the product experience. We got good coverage for our launch, which surprised me because there’s 500 crypto casinos out there, why are we different? One of the things that we are doing to differentiate is really investing in that product experience. We want to have unique titles that you can’t play anywhere else and that’s rare because most crypto casinos have the same titles as everyone else.”
Tis is exemplified by two recent releases, Jump! And Hogger. Jump! is a squirrel themed stepping stone game where up to 30 players scramble up a tree riddled with hidden traps. Each round you pick seven jumps to try to make it to the top of the tree beating your rivals and potentially winning the jackpot. Hogger is a road crossing game where players try to help a hog navigate crossing a busy highway. Te further you travel the higher the potential payout but one step too far and hog gets squashed. Unusually both games allow for synchronous play so streamers can play along with their fans.
“We’re investing a lot in the product experience too. For instance, we recently launched a weekly lottery which means that every time you bet with us, you get an entry ticket into the weekly lottery. So, if I’m a player that loves Sugar Rush, why would I play Sugar Rush with
BetHog? Because there’s all these other things – multiplayer experiences, engage in games alongside friends, challenge each other, share in the excitement of wins and losses – that you’re going to get if you play with us.”
On crypto’s disruptive role in the gambling industry, Eccles paints a picture of a rapidly evolving landscape. With crypto’s vast liquidity and young, risk-seeking user base, he sees it as a natural fit for iGaming: “Crypto is a three and a half trillion-dollar asset and is causing massive pain problems for operators. DraftKings spent about $500m on payments last year and FanDuel reported 12.5 per cent of Q1 revenues went on payments. BetHog takes crypto and it’s almost instant, almost zero cost, and no fraud.
Nigel notes a clear divide between offshore and onshore markets, driven largely by regulatory stances: “We’re already seeing the crypto casino industry growing very rapidly but we’re not seeing any onshore like in the US or the UK because the regulators don’t allow operators to take it. I think offshore we’re going to continue to see very fast growth.
“Onshore, it’s really going be done to the regulators and the operators lobbying them to say it’s crazy that we can’t take this. Personally, I think it is crazy that they can’t take crypto. You can still do exactly the same KYC, AML, etc. that you can do with a debit card.”
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