Japanese. Tere exist also a number of sites which are designed specifically and were launched for the Japanese market. One site (Journey) offers games specifically designed for younger Japanese demographic i.e. those who have grown up playing Role Playing Games on their console or pc.
Online slots and casino feature heavily on all of these sites. Te majority operate from Malta or Curacao and their online slots are provided from a variety of providers. Tis means that they offer a wide number of well known online slots with themes which might be far more familiar to a western audience. Software providers include Play'n GO, Realistic Games, Playson, NetEnt, Pragmatic Play, Big Time Gaming, Blueprint Gaming, Red Tiger Gaming, Yggdrasil Gaming as well as many other well known companies. Tis means that the Japanese have access to the most recent online slots.
However the rules and content outside of these games are explained Japanese. In addition these sites offer table games and live casino although there are no Japanese speaking live casino
dealers or croupiers. However it should be noted that Evolution is currently recruiting a Japanese speaker meaning that there could well be room for expansion in this space.
LUCKY NIKI
Lucky Niki offers a large number of slots already familiar to players in the UK. It is licensed by the Malta Gaming Authority and operated by SkillOnNet Ltd. Lucky Niki offers a wide range of online and mobile games in a number of languages including Japanese. It is primarily focused on online slots but it also offers table games, virtual sports and live casino. Te site uses a manga style female host called Lucky Niki to guide the player. Te Japanese themed online casino was founded in 2017 and is now one of the most popular online casinos in Japan.
WUNDERINO
Wunderino actively seeks players in Japan. In September 2017 Wunderino announced that it would follow up on its successful launch in Germany by expanding its services into the
Tobias Carlsson, chief executive of Wunderino, said: “We believe that the online casino activity in Japan is still in its infancy and the market will grow rapidly in the coming years.
“With the support of our years of experience, ability to adjust our services to specific market demands, our Japanese employees and partners, we feel confident that we will be able to position ourselves as one of the leading brands in Japan.
Wunderino offers a wide range of online slots, live casino, and table games including poker. Content provider and aggregation platform Relax Gaming supplies its in-house and partners slot games. Te online operator has access to Relax Gaming’s growing catalogue of proprietary content, including the supplier’s first network branded games, "Let’s Get Ready To Rumble" and "It’s Time".
NEWSWIRE / INTERACTIVE / MARKET DATA P83
Japanese market. Te platform has proved popular with players in Germany and Wunderino said that it was now set to expand the service to Japan as it seeks to focus on a “few, selected markets”.
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