Interactive
CASINOBEATS MALTA MARCH 22-24, 2020
Premium position: standout service
Ahead of the CasinoBeats Malta event taking place next month, G3 quizzes Jeremy Taylor, Managing Director of Genting Online, about the topics he’ll be covering in the Live Casino Track
Jeremy Taylor Managing Director, Genting Online
Jeremy is responsible for developing the GentingBet brand in the UK and into Europe. He has led the relaunch of GentingBet, aligning Genting’s core product offering (casino games, live casino content and sportsbook) to a single, distinct brand while creating an accessible and safe online gaming environment for customers. Long term, Jeremy is tasked with launching GentingBet’s ‘best in class’ product offering to new and developing markets as the brand looks to draw on its global heritage to aid its international growth.
Before joining GentingBet, Jeremy spent five years at the Betsson Group where held several senior marketing roles including Group Marketing Director.
Te live casino session of the CasinoBeats Malta event delves deep into a range of topics that affect this specific sector. Particular interest, however, will focus on the best way to champion responsible gaming
With a heavy reliance on VIP players, how can live casino strike the right balance between striving for revenues and, at the same time, champion responsible gaming?
Te Genting brand has built a reputation for providing a premium level of service and experience across all of our products, and as a result we do attract a certain level of player who expects a certain level of service. Just look at our land-based estate.
We own and operate some of the most exclusive casinos in the world and therefore our experience and reputation for catering for VIPs is well known.
CasinoBeats Malta March 24-26, 2020 Intercontinental Malta, St. George’s Bay, Julian’s STJ 3310, Malta
Te approach we take online isn’t about actively targeting more people to add to our VIP programme. Rather, we aim to provide a stand- out service and a premium experience. As a result of that we hope that players choose to play more with us as opposed to with any of our competitors, and so our VIP strategy is very much focused on increasing market share and retaining loyalty.
It’s about providing an additional layer of service, some very personal touches, additional
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and exclusive access… anything that enhances the premium positioning of our offer and the customer experience.
As with everything at Genting, responsible gaming is absolutely front and centre when it comes to how we operate our VIP programme. It isn’t simply about checking affordability and ensuring players play within their means – which of course we do – but is about setting up the entire model with responsibility in mind. It happens to make good business sense too. Genting don’t want to attract players chasing bonuses and freebies.
With our premium position in the market place, our objective is to provide the very best product and customer experience to win a greater market share and to ensure gamers choose to play with us over and above any of our competition. With all this in mind, we aim to grow our live casino revenues through Brand and Product experience/innovation with social responsibility engrained throughout.
Do players like or want bonuses in live casino? Why is there little reward in the live experience?
Our approach to live casino is about providing a really premium experience. We are in a unique position in the market place in terms of our ability to leverage Genting’s world class land- based estate and our ambition is to merge the physical and digital experience as fully as
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