Interactive
MEET THE DEVELOPER KALAMBA GAMES
Kalamba prides itself on having a much higher earning tail than the industry standard. How do you determine which promotional and marketing tools you are going to use to engage customers? What factors are considered?
Promotional tools are an area we are experimenting with as we expand our portfolio with titles that have a wider appeal. One of the most common promotional tools is free spins, which are not as effective with high-stakes games. With the release of low minimum bet
Content providers are constantly finding new ways to be innovative. What opportunities and challenges do you foresee game developers facing in the future?
In my view, there are two aspects from social gaming which are yet to be employed effectively in casino content. Te first is an engagement meta layer within a provider’s gaming portfolio. We can see examples of this at casino level, but there is still a lot to do when it comes to adding gamification layers that link missions and achievements throughout a supplier’s catalogue.
titles, however, we will become more active in discussions with aggregators and operators on potential marketing opportunities, as well as developing proprietary promotional functions of our own.
Every player has different mobile devices and connection speeds. What methods do you use to mitigate the effects of such external factors? How does this impact your graphic and sound design?
Vigorous testing is crucial to ensure a game performs well across a spectrum of devices, from lower-end handsets to the most advanced smartphones and tablets. In order to achieve this, we must limit the game size as far as possible without compromising on the quality. Again, it is a balancing act between the game’s heaviness and the standard of animation, visuals and audio.
Kalamba have partnerships with a number of distribution networks, including Relax Gaming, which has a strong Scandinavian presence. In what way does this impact your approach to conceptualising games? Are there certain genres and themes you tailor towards?
We aim to attract global players through market informed design and tailor our games to appeal to local tastes. Currently, our main territories are Scandinavia and Germany, which have very
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different preferences. To cater to varying player demands across multiple regions we carry out thorough market research, analysing the top performing games of prominent casino brands active in the specific geographies. Tis approach gives us a solid understanding of the themes and feature sets which are popular locally before we set to designing a new game concept. We have typically avoided culturalised games, however, as we don’t want our content to become too localised.
How do you manage the balance between maintaining a high-volume output and designing games that are unique?
It is a tricky one. Reusing math models will always be noticed by both players and casino managers, so developers need to be innovative with every title. We work hard to ensure our releases offer a new flavour, while maintaining Kalamba’s signature twist.
Another feature which is under utilised in the industry is personalisation of the player experience. As a sector, we are still limiting ourselves to a one-size-fits-all approach, when the advent of new technologies such as AI allow us to dynamically segment players. Individualising content based on informed player personas is crucial to competing with other forms of entertainment in the wider arena.
Founded in December 2016, you are still a young company. How do you see the design process at Kalamba evolving over the next twelve months?
For Kalamba, next year is all about experimentation. Our game development process has already become more market informed, but in the coming months we also plan to give individual teams more autonomy and greater freedom to innovate. Of course, innovation can at times risk failure, but it can also bring great success. Either way, it’s going to be an interesting start to the new decade!
To cater to varying player demands across multiple regions we carry out thorough market research, analysing the top performing games of prominent casino brands active in the specific geographies. This approach gives us a solid understanding of the themes and feature sets which are popular locally before we set to designing a new game concept.
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