Interactive


MEET THE DEVELOPER 4THEPLAYER.COM


was really surprised no one had looked at a better approach to portrait UI – it’s so simple yet makes a big difference to the player experience.


Do you prioritise pushing game mechanics to differentiate from the competition, or is there a greater reliance on graphics and art style to set your games apart?


Andrew: We wanted to create new exciting experiences for the players, improving game play and not releasing the same old content. To help achieve this I invented different mechanics to solve different challenges, for example: Big Reel Portrait Mode and Plus+Ways.


As Tomas mentioned, Big Reel Portrait Mode greatly improves portrait play.


Plus+Ways is a new pay out mechanic that allows us to put more action into the reel bands in a ways game – so more stacks and more wilds, something that mathematically was not cost effective before.


We have many more prototypes in the 4TePlayer lab, for example, one that plays with the concept of a spin, potentially looking at time as well as money.


Henry: Tis is not only great for players, but also helps the casinos when promoting the games as it should have a better conversion rate, once the player is familiar with the sub-brand or ingredient within the game.


Seth Godin put it well when he said: “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”


We want to create things that stand out for all the right reasons!


How do you determine your volatility profile and RTP?


P152 NEWSWIRE / INTERACTIVE / MARKET DATA


Andrew: We create balances that fit the specific innovation, game mechanic


and theme of each game. As we are prioritising player interests, we are also building the best value slots in terms of RTP in the industry.


It took 15 months between being founded in 2018 to the release of your first slot. What were the greatest challenges you faced over this period?


Andrew: One of the biggest challenges so far was getting regulated by the UKGC, though it’s understandably a long process. It also took time to choose and negotiate our platform deals and then closely integrating into each platform and their bonus tools.


Henry: Another challenge was meeting all the customers and establishing the brand. However, we are fortunate as have good relationships across the industry and people were eager to see our games.


Having produced your first slot, do you anticipate the process between games being quicker? What lessons have been learnt from the development of 9k Yeti?


As a company we believe in Kaizen - marginal gains, continuous improvement. Our first games are part of a roadmap for future content that we have presented to operators and the feedback received has taught us that we have started completely in the right direction, that we have already made an impression for player focused innovation that has set us apart.


and


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