Interactive
MEET THE DEVELOPER KALAMBA GAMES
Kalamba’s game design process is driven by a focus on integrating engagement and retention features. How do you gauge the success of a game?
Tere are two pillars of success metrics: the first being how well we distributed the game and second how well the game performed with players. Distribution is where the execution of the game’s graphics, animations and audio comes into play. Essentially, these components act as an acquisition tool, creating the all- important first impression with casino managers who are at times reviewing around 50 games a week. KPIs then track the game performance in terms of engagement and retention, giving an overview of average session lengths, the number of returning players and the game’s stickiness – factors which decide a game’s popularity.
How does having a strong KPI focus affect the creative freedom of developers and designers?
KPIs, or metrics in general, show us what players prefer and offer direction on which practices we should replicate. In my view, they are actually tools that allow us to be more creative within the boundaries set by market feedback.
How do you implement engagement and long- term monetisation in the design process? Is this something that is at the forefront of your thinking from the outset?
Te mechanics that affect engagement and
In order to create an engaging game flow, the various mechanical cogs must all be turning to the same tune and that requires attention to detail throughout the design. Our signature HyperBonus and HyperBet concepts are designed to boost monetisation in the longer term by allowing players to fast-track to the bonus round or to choose their own volatility.
monetisation are a pivotal consideration from the very start of the development process right through to execution - it leads the design of the math model. In order to create an engaging game flow, the various mechanical cogs must all be turning to the same tune and that requires attention to detail throughout the design. Our signature HyperBonus and HyperBet concepts, which feature in many of our titles, are designed to boost monetisation in the longer term by allowing players to fast-track to the bonus round or to choose their own volatility. By giving players the ability to customise their gaming experience, our titles have proven to boost average stakes as well as engagement rates – particularly with more experienced players.
What features from social gaming do you incorporate into your games to increase session length and improve longer-term engagement?
Kalamba’s portfolio is heavily influenced by social gaming, reworking concepts such as missions and collections for the iGaming industry. Tese mechanics provide the opportunity for players to save progress made,
thereby giving more incentive to return over time. One of our collection mechanics, for example, promises to trigger a bonus game with a potentially high payout if a certain number of symbols have been collected. Tis feature offers a reason for players to continue spinning or return to the title in a future session to continue where they left off.
How do you appeal to VIPs and players who are more experienced with your products whilst also catering to those who are new to slot gaming? How do you vary your volatility profile from game to game?
Te trick is to have a balanced portfolio. In the early days of Kalamba Games, we traditionally targeted more advanced players with titles that featured complex concepts and high average stakes. We are now developing titles with lower volatility and minimum stakes to appeal to casual players, but with the ability to customise the experience with HyperBet. Tis allows more veteran slot fans looking for high-stakes excitement to adjust the play to suit their risk appetite, therefore widening the game’s appeal without deterring potential new players.
NEWSWIRE / INTERACTIVE / MARKET DATA P159
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