INSIGHTIGAMING NORTH AMERICA
offering distinct content to what we believe to be an underserved market in the online space. Our online stepper titles consist of the same specific preferences that these players love about their land- based counterparts – simple game play, familiar mechanics, and clear pay tables.
It’s also worth noting several of our three-reel mechanical and video titles have been available on
GoldenNuggetCasino.com for some time prior to the agreement announced in November, including our player popular stepper title Black Diamond, that have been performing well. In fact, Everi now accounts for 12 of the 34 stepper titles (or 35 percent) currently available on the operator’s site.
What is the difference between stepper titles in an online environment and video slots?
For Everi, all of our online stepper and video titles are designed to deliver the exact same look, game features, and math as their land-based counterparts. Online stepper games are a great way to introduce slot play to a brand-new player who has never played either on a casino floor or online. For first time players, online video titles can be intimidating and perceived as complicated with lots of
Online stepper games are a great way to introduce slot play to a brand-new player. For first time players, online video titles can be intimidating and perceived as complicated with lots of bonus features. We believe stepper games are simple to learn and a good way for players to understand the gamble when playing these titles.
bonus features. We believe stepper games are simple to learn and a good way for players to understand the gamble when playing these titles.
The integration has seen your gaming content delivered directly to licensed online real-money gaming operators in New Jersey. Could you tell us more about how you are translating your content
from social gaming into real money?
No real differences exist between what players experience from our online social to real-money to our land-based gaming content. We preserve the same look, game features, and math for all our games across all three channels, which includes the ability for online players to play games in landscape or portrait mode. Our approach to delivering high- performing games across these channels enables Everi to further promote content to a broader audience on both sides of the house – land-based and online.
Is there a demographic cross-over between players on the casino floor with real money and online social gamers or are they two separate audiences?
Based on what we have observed, online play can increase land-based play and vice versa. Operators are effectively providing their land-based players the opportunity to extend play beyond the casino floor at their leisure and regardless of platform. At the same time, online play may encourage players who have never played at a casino to step out of their comfort zone and visit their local casino for that exciting sensory experience of playing slots on a gaming cabinet.
NEWSWIRE / INTERACTIVE / MARKET DATA P51
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