Put simply, there is a significant possibility that without a comprehensive live streaming offering operators will be left behind.
However, as fan behaviour continues to evolve, expectations will continue to rise. Just having live streaming in itself isn’t going to be enough. It has to be a quality proposition with a broad presentation that also offers sport-specific optimisation, which truly enriches the betting experience. Tis means the opportunity to watch the event, see the most meaningful statistics, and then use these to inform betting choices. We have tried to anticipate and meet this need with the launch of our Event Centres. Tey are designed to capture a forensic level of detail and replicate the excitement of being live inside the arena.
How will sports streaming help drive revenues for sports betting companies?
Live streaming keeps players more engaged, more often, and for longer periods. Nothing beats the excitement of placing a bet and watching the outcome live.
Nearly 40 million users view official IMG ARENA live streams across more than 25,000 events per year. Te average time spent watching the stream is nearly seven minutes and, when you consider that the average time on a web page is forty seconds, this is especially significant. Our content and the quality of our product delivers a world-class fan experience, which is why we serve more than 360 B2C brands
across the globe, including Paddy Power Betfair, bet365, Hong Kong Jockey Club, William Hill, GVC, GroupUnibet, Sky Bet and Betsson.
What are some of the most recent developments from IMG ARENA in the streaming sports betting space?
Our Event Centres are the jewel in our crown in terms of product development. Tey combine state-of-the- art technology with an immersive fan experience.
Earlier this year we launched our Golf Event Centre which offers live streaming from two Par Tree holes. Te interface we have built within the Event Centre, around both the live streaming and the world’s first shot- by-shot data proposition, delivers a unique way to interact with the sport. For the first time you can experience and enjoy every shot, made by every player. Te fully immersive experience allows fans to stand next to players throughout the tournament and enjoy cutting-edge 3D visualisations of the some of the world’s best golf courses. Taking players to the heart of the action ensures they have all of the latest and most relevant information at their fingertips with everything from course conditions to player stats.
We strongly believe that we need to change the way we look at front end solutions, not just live streaming, to evolve and inspire how fans engage with the sports they love. Tis engagement helps grow the reach of sports and sportsbooks – putting the sport in sports betting.
NEWSWIRE / INTERACTIVE / MARKET DATA P53
For the first time you can experience and enjoy every shot, made by every player. The fully immersive experience allows fans to stand next to players throughout the tournament and enjoy cutting-edge 3D visualisations of the some of the world’s best golf courses. Taking players to the heart of the action ensures they have all of the latest and most relevant information at their fingertips with everything from course conditions to player stats.
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