Insight
UNITED KINGDOM Retail sports betting
proprietary SSBTs, and increasing the number of SSBTs to over 3,700. It also reported that it had experienced an over 60 per cent increase in the average amount wagered on each machine per week in 2018 due to strong customer adoption. In August 2019 the company reported that its proprietary SSBTs accounted for 18 per cent of total Sportsbook stakes and over 60 per cent of all football wagering. Te SSBT density now averages 1.7 per shop. William Hill already offers as many as 19 sports on its SSBTs, which will soon increase to 20 with the launch of motor sports.
SSBTs are able to offer new content and features while delivering the latest sporting events and information direct to shop customers and William Hill is not alone in expanding its SSBT network. In 2017 PBS extended its multi-year contract with Paddy Power (now part of Flutter Entertainment). Paddy Power is set to increase the number of SSBTs to meet customer demand, “drive more in-play betting opportunities, and build upon retail performance with the incremental revenue growth that each terminal offers.” PBS will continue to power SSBTs across Paddy Power’s retail estate. Meanwhile GVC announced ongoing investment in new SSBTs in its 2018 full year report. In September the company reported that SSBT stakes were continuing to rise and that it was currently developing in-house developed SSBTs which were being successfully trialled in eight shops at the end of the period. In March, the company reported that SSBT wagers represented over 50 per cent of football wagers.
In addition retail still offers its own different experiences which are still unavailable online.
allows customers to create their own bet combinations into a single match betslip via Self Service Betting Terminals (SSBTs). In January PBS announced that its new Tap2Bet functionality will be trialled, allowing customers to place bets directly onto terminals with their debit cards. As a result digital innovation will be key to drawing in new customers and unifying online and retail into omni-channel offerings.
Meanwhile player behaviour is likely to change as customers become increasingly used to using SSBTs which have been one of the most significant development of late. In April 2019 William Hill announced that it was continuing to invest in its
“High street betting shops offer different products and a different experience to online bookmakers and any other type of gambling venue, and will offer a unique customer service, appropriate for their customers” says Peter Craske. Meanwhile he says that the newly launched Betting and Gaming Council will focus on delivering the safer gambling commitments. Tese will be delivered by working groups and subject matter experts drawn from across the gambling industry. Tey aim to prevent underage gambling and protect young people, increase support for treatment of gambling harm, strengthen and expand codes of practice for advertising and marketing, protect and empower customers and promote a culture of safer gambling “where safer and well-controlled gambling is the norm.”
Despite the setbacks over the last year the industry is already showing signs that it will rebound after this difficult period. High street bookmakers will continue to embrace omni -channel strategies. Changing perception of the industry after many months of negative coverage will remain highly significant. Whether the mainstream press will take note of these measures in the long term remains to be seen. Either way, practical measures such as the “Safer Gambling Commitments” promoted by the Betting and Gaming Council combined with innovative products on the high street will ensure the sustainability of the retail sector in the long term.
In August 2019, William Hill company reported that its proprietary SSBTs accounted for 18 per cent of total Sportsbook stakes and over 60 per cent of all football wagering. The SSBT density now averages 1.7 per shop. William Hill already offers as many as 19 sports on its SSBTs, which will soon increase to 20 with the launch of motor sports.
Paddy Power is set to increase the number of SSBTs to meet customer demand, “drive more in-play betting opportunities, and build upon retail performance with the incremental revenue growth that each terminal offers.” PBS will continue to power SSBTs across Paddy Power’s retail estate.
“High street betting shops offer different products and a different experience to online bookmakers and any other type of gambling venue, and will offer a unique customer service, appropriate for their customers.” Peter Craske,
Betting and Gaming Council NEWSWIRE / INTERACTIVE / MARKET DATA P61
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170
