much in its infancy, but given the sheer size of the territory, you can understand why operators and suppliers have been putting the building locks in place in order to seize the opportunity. Te potential of the US is huge and simply cannot be ignored, with new customers expected to soar.
PRODUCT IMPROVEMENTS It’s difficult to pin-point which innovative new
product, if any, will make its breakthrough in 2019. It’s great to see companies experimenting with the likes of virtual reality and voice- recognition software, but the likelihood of these making any impact in the short-term is very slim. I’m sure we’ll see continued development of blockchain and cryptocurrency technology, but again, it’s unlikely there will be any inroads made for a few years at least.
What we’re more likely to see is both operators and suppliers improving their existing offering to provide a richer user experience. In particular, one area we’re focusing on at SIS is enhancing our streaming services, allowing for more bespoke content to be delivered to both online and retail operators.
An existing trend in the market is the demand from bettors to access premium content at a time convenient to them, with digital media platforms like Netflix driving a culture of allowing for instant
accessibility at times that suit consumers.
An existing trend in the market is the demand from bettors to access premium content at a time convenient to them, with digital media platforms like Netflix driving a culture of allowing for instant accessibility at times that suit consumers. It’s therefore important that we as an industry enhance the availability of quality betting opportunities across the day to meet customer expectations, as it will not only
lead to greater engagement, but also boost revenues for operators.
It’s our belief that the ‘Watch and Bet’ model will continue to grow in popularity with operators’ customers in the near future, with free-to-view quality content combined with on- screen betting triggers, leading to an increase in betting turnover. We have already seen some early adopters benefiting from a 25% raise in betting turnover vs ‘Bet and Watch’.
Te launch of our new 24/7 Live Betting Channels, available in the ‘Watch and Bet’ format, meets the demand for regular betting opportunities throughout the day, and offers profitable short-form betting opportunities every three minutes. We fully expect round- the-clock content to become an important model for the years ahead.
It will be intriguing to see how 2019 unfolds in the betting and gaming industry. Further large- scale M&A activity cannot be ruled out, while expanding markets will keep everyone’s fingers on the pulse with a view to expanding reach and business growth.
NEWSWIRE / INTERACTIVE / MARKET DATA P79
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