Over the last decade we have been exposed to operators of all sizes that have different needs and expectations. We worked closely with operational departments and front line staff members interacting with patrons on a daily basis to understand how we can create solutions that continue to evolve with today’s, and tomorrow’s needs.”
Atrient, a growing force in the casino sector, has always identified as a technology company. Te goal is to let businesses determine how they want to market themselves. By creating a reverse shore development model, core development is done in Detroit, with testing and ancillary development being completed through global delivery centers. Atrient prides itself on building and delivering trusted stable software releases.
Atrient’s Mick Ingersoll Atrient flexes its full Power with V3 launch at G2E
Atrient was at G2E Las Vegas lifting the curtain on a new version of the award- winning suite, PowerKiosk, called V3, a kiosk that ‘solves real world operators issues’
Among the vast set of features being released in V3, facial recognition will allow patrons to login to promotional devices without a card. For those who don’t want to use facial recognition, patrons can also login with their email or mobile number. Traditional magnetic striped and RFID cards will continue to be supported.
PowerKiosk V3 eliminates the need for contracting with multiple vendors to conduct difficult and costly integrations. SMS, gamification, and mobile applications can now all be deployed by Atrient
Sportradar signs huge deal with MGM GVC and Resorts
Sportradar has confirmed a huge deal with MGM GVC Interactive and MGM Resorts, to be its exclusive provider within the United States of sports betting data for certain US sports leagues, which Sportradar has the right to distribute
The agreement covers a wide range of pre-match and live betting services along with bet stimulation content such as live match trackers. It is the latest development in a longstanding relationship which is built on trust and collaboration.
“MGM and GVC are leaders in the sports-betting landscape, and we are proud to be their provider for US sports data,” said Neale Deeley, VP Gaming Sales, Sportradar. “We have been preparing for the opening of the US market for some time now with
Sportradar’s Neale Deeley, far left, talking business at G2E
an across the board ramp up of our US sports betting offering and we are delighted with this endorsement from MGM and GVC that all the hard work is delivering what world class betting operators are looking for.”
Adam Greenblatt, MGM GVC Interactive’s CEO
commented: “We have a clear and simple objective; to provide our US customers with the best and broadest range of betting products in the market. Sportradar is a great partner to help us get there, enabling us to offer a huge spectrum of US sports events while leveraging off our global portfolio.”
NEWSWIRE / INTERACTIVE / MARKET DATA P63
using the PowerKiosk marketing engine. Omni Bus connectivity is still available for operators looking to use APIs to connect third parties to the PowerKiosk platform. Atrient’s game catalogue continues to lead the industry with over 300 titles today, 100 new titles are being released with the entire catalogue available in HTML5.
Sam Attisha, CEO of Atrient, said: “It is the largest release to ever be introduced; we have rewritten our marketing platform from the ground up. We have focused on developing solutions to solve problems.
Atrient’s card printing kiosk has also expanded to leverage facial recognition that achieve a higher degree of security. Te devices compare the patron image captured at the kiosk with their driver’s license image. Now in its third generation, the card printing device is the industry’s only reliable solution. Other new feature releases include social gaming, multi-language, iPad integration and a completely new interface for configuration. Additionally, together with Everi, Atrient showcased the ability to rebate ATM fees. Atrient’s card-printing kiosk can process a club enrolment to all patron systems in 45 seconds.
“Our kiosks’ limits have been pushed many times and they have delivered,” commented Mr. Attisha at the G2E Vegas exhibition, “including 100,000+ patron cards in less than a month for property grand openings including recently opened MGM Springfield and Hard Rock Atlantic City. Tey reduced lines at Hard Rock Atlantic City from two hours to less than 10 minutes. Caesars Entertainment is currently conducting a system- wide rollout. Te number one reason a patron goes to a rewards club is for card reprints and enrolments. Our kiosks have achieved a 100 per cent ROI in year one of operation for nearly all our current clients. Te card-printing kiosk has become to rewards clubs what TITO is for the cage.”
Atrient has contracts to install card-printing kiosks in over 70 new sites in the US alone, and is set to install in Europe next year.
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