Hotel, Louis Starck, plans to improve and increase the occupancy of the hotel, mirroring the very high level of service of the Hotel de Paris. Tis year has been an exceptional year for the Monte-Carlo Bay Hotel, which enjoyed a summer occupancy level of 96+ per cent.
Casino de Monte-Carlo Atrium art installations - what have been the themes in 2018 - how were they received by guests and how are you continuing to innovate on this concept?
During the summer the art installation within the Casino Monte-Carlo Atrium featured a playing card maze, which worked very well as visitors took pictures and shared their comments on social networks. An English roulette installation was also part of the attraction within the Atrium, where visitors could sit and have a professional photographer take their picture playing at the tables in Monte- Carlo. Te outlets, bar and boutique in the Atrium bar have each performed exceptionally well this summer.
Mid-October saw the art installation refreshed, with the new theme changing to the “Light of Gaming,” which was the theme of the latest Premium Dinner, part of the unique experiences offered exclusively in Monte-Carlo. Te Atrium itself is lit with LED lighting in a spectacular fashion as part of the theme, which plays into SBM’s drive to organise money-can’t-buy events, tournaments, performances, boxing matches etc., to attract high rollers to visit and play within the two square kilometers of Monaco. Te Premium Dinner, held in October, saw visitors from all over the world attend the casino, including 42 guests and their spouses who enjoyed the hospitality of the Prince of Monaco’s family.
How are you changing the playing experience for customers within the casinos of Monte- Carlo?
P34 NEWSWIRE / INTERACTIVE / MARKET DATA
Once the lighting installation is complete, our focus will shift in
2019-20 to the Salle Blanche, the high-roller part of the casino. Our plans include the renovation of the
terrace within Salle Blanche in order that we may extend the season and open the terrace for much longer periods of time. The new terrace should open to high-rollers in the summer of 2020. Beyond this into 2021, we will be changing elements within the Salles Touzet.
In the Salle Europe within Casino de Monte- Carlo, we determined that the space is too brightly lit, and so decided with our internal designer to create a cosier atmosphere. During the summer this year we added comfortable sofas to this space, a pianist and rearranged the tables layout; placing the emphasis upon allowing the customer to relax, play, listen to music and drink a glass of champagne. Te intensity of light in the Salle Europe is too harsh at present to achieve this kind of atmosphere (a throwback to the time in which physical security was present, secreted behind meshed panels surrounding the room and requiring intense illumination to check upon the integrity of the games). Worked commenced on October 25 to change the atmosphere within Salle Europe using the latest lighting techniques as part of a huge investment from the company that will also encompass areas such as the Atrium, Salle Renaissance and Salle des Amerique and will be completed in time for the summer season in 2019.
Once the lighting installation is complete, our
focus will shift in 2019-20 to the Salle Blanche, the high-roller part of the casino. Our plans include the renovation of the terrace within Salle Blanche in order that we may extend the season and open the terrace for much longer periods of time. Te new terrace should open to high-rollers in the summer of 2020. Beyond this into 2021, we will be changing elements within the Salles Touzet to create a “Very VIP” area, such as those found in the best clubs in London. It will be very modern, incorporate a contemporary design with massage chairs, large screens and cuisine dedicated to an international clientele.
SBM has sought to clearly define its three casino offer: Casino de Monte-Carlo, Sun Casino and Cafe de Paris Casino - from Super VIP, fun social casino through to machine- focused slots gaming. Have the players responded to this segmentation in the way expected?
In terms of marketing we want to very clearly define the distinctions between each of the casinos and the types of players they attract. Casino de Monte-Carlo is the palace - it is the James Bond experience, while the Casino Cafe de Paris is defined by its innovations in technology, and the Sun Casino by its American style.
Our slot product at the Casino de Monte-Carlo is good, but we recognise that it’s not attractive to all our customers. Casino Cafe de Paris is the technological casino where we also attract high rollers. At the Sun Casino, we have a showroom since July for the Austrian company, Novomatic. However, we know we must do more in regards to slots. We want to reinvent the layout of the slot machines within the three casinos. We seek to change how we operate slot machines, creating a casino with three floors of slots as opposed to three separate slot offers across three casinos.
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