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Interactive SIS - TRENDS AND ANALYSIS - 2019


Te industry’s bright future


Simon Fraser, Head of International Racing at SIS, looks ahead to 2019 to assess how the betting and gaming landscape will shape up in the coming year


Simon Fraser Head of International Racing, SIS


Changes in legislation are already sweeping across the globe and will continue into the early months of the New Year. Sweden, for example, will introduce its new regulatory framework at the beginning of 2019, which will require those wanting to operate within the jurisdiction to hold a licence.


Tere’s never a dull moment in our industry. 2018 will live long in the memory as the year which saw major M&A deals take place, the repeal of PASPA in the US, the FOBT ruling in the UK and regulators upping their game in the pursuit of responsible gambling by handing out hefty fines


As we roll into the New Year, it’s that time of the year to evaluate the betting and gaming landscape. Predicting what will happen in 2019 is a tall order, particularly for an industry that has a habit of throwing up some surprising events along the way. However, there are certain developments that we can safely say will progress in the following months.


Changes in legislation are already sweeping across the globe and will continue into the early months of the New Year. Sweden, for example, will introduce its new regulatory framework at the beginning of 2019, which will require those wanting to operate within the jurisdiction to hold a licence.


In the UK and Ireland, regulation will remain high on the agenda, from curbing betting advertising on TV to finally introducing limits on FOBT stakes in the UK, and the increase in betting tax in Ireland. Tese on the face of it will put the retail industry in particular under enormous stress.


P78 NEWSWIRE / INTERACTIVE / MARKET DATA


However, new frameworks can also provide opportunities for future business growth. For instance, as monopolies are being broken down all around the world, it will offer great openings for businesses who are used to working in extremely competitive highly-regulated markets such as the UK and Australia.


LAND OF OPPORTUNITY Te industry has an exciting future ahead, with


developments taking place across several emerging markets which will drive growth. Latin America continues to open its doors to regulated online gambling, with Brazil the latest to introduce legalised online and retail sports- betting. While in Africa, online wagering is fast-expanding to become an interesting territory for the industry.


However, it’s across the Atlantic which is arguably the most intriguing developing market of them all. Following the downfall of PASPA, we fully expect more states to pave the way for legalised sports.


Much has been the discussed about the potential of the US sports-betting market. It’s still very


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