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HTML5 Roulette Live Casino Playtech
Playtech, the world’s leading gaming content and software, systems and services supplier, has launched the industry’s most cutting-edge live casino HTML5 Roulette product across its network of licensees further bolstering its reputation as the world’s leading live offering.
In partnership with licensees and following extensive user experience testing and benchmarking analysis over the course of 2016, Playtech has launched the most sophisticated live mobile roulette product on the market. In the first week of launch this has resulted in superior player engagement levels, longer session times across all devices, and significantly increased revenues for licensees.
For the first time players are able to seamlessly play live roulette on mobile and tablet in either portrait or landscape mode while simultaneously being able to see their bets at the same time as the wheel is spinning.
Several rounds of intensive user testing and feedback enabled the Playtech live casino
merkurmagic.es Online Slots Merkur Gaming
Whether in arcades, bars or online – Merkur Magic slot games have become omnipresent in the Spanish entertainment landscape. As of 6 October, alongside slot games and roulette, the online platform
merkurmagic.es now offers a portfolio of 15 mobile games for smartphones and tablets, which will be continuously expanded over time. The choice includes popular entertainment favourites such as Double Triple Chance, Magic Mirror or Blazing Star. The
merkurmagic.es platform currently features 45 top games, with other titles set to follow.
“The Spanish have a high affinity for mobile offerings on smartphones and tablets,” explains Alexander Martin, responsible at Gauselmann AG for the New Media division. “The performance of our online slots has seen outstanding development since the launch of
merkurmagic.es. We are delighted to now be able to offer Merkur Magic fans this entertainment experience to be enjoyed at home or when they are out and about.” Gauselmann subsidiary Merkur Interactive Malta
team to significantly enhance and re-design the user interface and overall gaming experience. As a result, the mobile user interface contains simple and easy-to-use navigation, clearer and perfectly positioned play and feature buttons and an ideal personalised view of the live action and table layout no matter what viewing format you choose.
Within two days of launching the new HTML5 roulette across Playtech’s live casino network in parallel with the previous roulette product, the overwhelming majority of players were found to have migrated to the new improved version.
An HTML5 Blackjack product will launch later this year offering a new, enhanced, richer
product across all mobile and tablet devices.
Kevin Kilminster, Head of Innovation, Playtech Live, said: “We focused on roulette because it is our primary, premium game. We worked very closely with our major licensees to create what we firmly believe is the best performing product on the market.
“This has been highlighted by the huge demand we had for the product just 48 hours after it launched across the network. The response has been phenomenal with players immediately switching from our previous live roulette to our new HTML5 product and with incredible results for licensees. Players are more engaged than they ever have been and can now enjoy the best live roulette experience on the market.”
PLC has been licensed to operate online gaming offerings in Spain since the middle of last year and has been running the online casino
merkurmagic.es since January. The trigger for the opening of the Spanish online market was the Online Gaming Act passed in 2012. The Gauselmann Group easily met and complied with the complex requirements and verifications in connection with the licence tender.
The Gauselmann Group has been active in Spain for many years, and is highly successful in selling multigamers for the stationary market. The company also has its own development capacities on Mallorca, operates six gaming arcades on the Balearic Islands and two branch offices in Murcia and Madrid.
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