This page contains a Flash digital edition of a book.
always working in close cooperation with operators on marketing concepts that will fit in with their specific environment.


One essential feature of PluriusTM is cross-


channel promotion. Te operator has the possibility to promote new online games through the land-based channel and vice versa. Special benefits like promotional credits are a proven method to direct players from one channel to the other. Additionally, loyalty programs give the operator the possibility to provide the player with specific marketing information based on his or her specific gaming behaviour.


We know from experience that every country or jurisdiction has different types of locations, player demographics and behaviours. With this market knowledge and our know-how in the different distribution channels, we are able to offer the perfect solution for every type of operator and player.


What information/data is available to support the concept that players want to take their


games with them from terminals to mobile and online?


Over the course of the last year, we have received valuable input from customer demos in several key locations across Europe and North America, as well as from a wide variety of operators and venues. All the collected data confirmed that the ability to take a game from one channel to the other without interruption was seen as being of great benefit to both the player and operator. Players prefer similar content regardless of whether they choose to play online, on mobile, or on a land-based terminal. PluriusTM


technology combines all of


these options to create a seamless player experience.


Omni-channel gaming opens all kinds of new possibilities for players which they may not yet be fully aware of. It is our mission to increase this player awareness and continuously improve the player’s overall gaming experience.


What are the commercial benefits for the operator in offering their players an omni-


We know from experience that every country or jurisdiction


has different types of locations, player demographics and behaviours. With this market


knowledge and our know-how in the different distribution


channels, we are able to offer the perfect solution for every type of operator and player.


channel solution such as PluriusTM ?


We know from extensive market research that land-based gaming is losing revenue to mobile and online gaming. PluriusTM


provides the


possibility to connect those different worlds and NEWSWIRE / INTERACTIVE / 247.COM P77


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84