Insight
SCIENTIFIC GAMES Server Based Gaming
enables winnings to be transferred from terminal to terminal, easing the journey by allowing them to move between our content and terminal offering easily. While from an operational perspective, it has proven to be much more time efficient for our teams due to less cash handling in venue which ultimately allows them to focus on delivering good customer service,” Runnalls stated.
SPTLIGHTING NEW GAMES So what made the last year such a success? Simple,
the close working relationship between both companies didn’t stop at the delivery and installation of the new terminals. Both SG Gaming and Mecca have continued to work closely over the last year, embedding operational efficiencies and looking for ways to help to drive cash box performance.
SG Gaming and the Mecca slots team work together to develop an exciting menu of content and promotional plans designed to spotlight new games and promotions. Tis ensures Mecca’s customers are offered a bespoke playing experience based on customer preferences.
Back office cashiers, installed in every Mecca venue, allow club teams to monitor all networked machines remotely – enabling quick responses to customer queries and individual terminal monitoring. Te machines have been fully integrated with Mecca’s accounting procedures and day-to-day operations, allowing for ease of use by Mecca teams.
Te ticket redemption stations in every venue have now also been fully embedded into the overall customer journey thanks to good integration by Mecca staff and are now a part of their day to day journey.
On the ground, SG Gaming’s helpdesk supported by field-based engineers provide Mecca venues with
continual training and support, minimising downtime and speedily resolving any potential issues.
DRIVING CASHBOX SUCCESS Phil Horne, Chief Executive Officer of SG Gaming,
believes the success of the partnership is due to the great working relationship between the two companies and the flexibility of SG Gaming’s networked solution.
“I am continually impressed by the close collaboration of the SG Gaming and Mecca teams involved in this partnership. Over the last year the networked solution has seen significant operational efficiencies introduced across the Mecca business. In particular, it is great to see key insight and data provided by SG Gaming being used to identify and address areas of opportunity. Te data capture and promotional functionality offered by our networked solution is key to driving cashbox success,” Horne said. “With ongoing support available to Mecca from SG Gaming’s dedicated account management team, both companies predict the partnership will continue to go from strength to strength.
Horne indicated that “the past year has been a great example of how two businesses can work together to first embed a new server based gaming solution, and then work in partnership to enhance that offering realising its full potential. I am very pleased to see the success of this partnership highlighted in the recent Rank Group results of June 2016 where the rollout of the server based gaming machines was highlighted as a contributing factor to the like-for-like three per cent growth in Mecca venue amusement machines.
“We look forward to continuing the success for the
forthcoming years and continue to demonstrate how an advanced server based gaming solution can work in a bingo environment and add to the overall consumer experience,” Horne concluded.
Following the rollout across 79 clubs in June 2015, Mecca has seen an improved slots performance, up three per cent in the year on a like-for-like basis. The TiTo functionality also allows for lower cost promotional activity and improved player tracking. In addition, Grosvenor Casinos aims to launch its first single account and wallet offer in 2016/17 with Mecca to follow shortly after.
In 2015-16, Mecca refurbishments included seven Mecca venues refurbished at a total cost of £2.3m. A further eight venues are scheduled for refurbishment in 2016/17 at a total cost of £2.1m. Next year Mecca is set to introduce its new concept bingo venues: A number of locations have been identified and are currently under planning review. It is envisaged that the first new club will open in the course of 2016/17.
NEWSWIRE / INTERACTIVE /
247.COM P29
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