Insight
SCIENTIFIC GAMES Server Based Gaming
Phil Horne, Chief Executive Officer, SG Gaming
“The past year has been a great example of how two businesses can work together to first embed a new server based gaming solution, and then work in partnership to enhance that offering realising its full potential. I am very pleased to see the success of this partnership highlighted in the recent Rank Group results of June 2016 where the rollout of the server based gaming machines was highlighted as a contributing factor to the like-for- like three per cent growth in Mecca venue amusement machines.”
For SG Gaming, the company’s biggest ever rollout of a server based solution to the bingo sector provided the opportunity to demonstrate how SG Gaming delivers a leading gaming solution and works in partnership with customers to help drive cashbox revenue.
In summer 2015 SG Gaming, a division of Scientific Games, completed a landmark rollout of its server based gaming solution across the Mecca Bingo estate. Over a year on we look at how server based gaming in combination with leading content and promotional functionality has contributed to the overall machine gaming experience for the player and operator.
In summer 2015 SG Gaming, a division of Scientific Games, completed a landmark rollout of its server based gaming solution across the Mecca Bingo estate. Over a year on we look at how server based gaming in combination with leading content and promotional functionality has contributed to the overall machine gaming experience for the player and operator.
For SG Gaming, the company’s biggest ever rollout of a server based solution to the bingo sector provided the opportunity to demonstrate how SG Gaming delivers a leading gaming solution and works in partnership with customers to help drive cashbox revenue.
Te rollout saw Clarity, T8 and Triple 7 terminals installed across Mecca Bingo Clubs across the UK from Scotland to the South coast. A year on the terminals are now fully embedded, with Mecca customers enjoying access to SG Gaming’s B3 and Category C game titles, including popular titles such as Rainbow Riches Party and Action Bank.
MAGNIFYING CHOICE For Rod Runnalls, Slots Project Manager at Mecca, the
benefits of upgraded terminals, exciting content and a supportive partnership with SG Gaming are clear.
“Our customers have more choice than ever before. Te depth and variety of B3 and Cat C content available from SG Gaming is key to our gaming machines business. Well known titles such as Spartacus and Reel Em In from the Company’s
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Barcrest, WMS and Bally gaming brands have proved popular with our customer base,” Runnalls said.
Runnalls explained that, “In addition to the content offering we introduced the Clarity terminal to our customers with its interactive button panel which has been a welcome addition to Mecca’s cabinet offering, providing players access to great content and modern technology.
Runnalls indicated that the promotional functionality is one of the biggest benefits the server based system provides to the Mecca Bingo venues. “Trough various tools including on terminal free plays, prize draws, and machine tournaments, it has provided us with a host of ways of adding value to the overall Mecca experience.
“Te functionality has also enabled us to help drive customer retention and loyalty by providing a consistent promotional offer which adds value to customer experience as well as ultimately contributing to overall cashbox performance”, he added.
TRAVEL TICKET Ticket-in, ticket-out (TITO) functionality and ticket
redemption stations were also introduced to Mecca for the first time and has proven to be extremely beneficial, providing significant operational efficiencies through all Mecca venues. “TiTo functionality offers real advantages. For players it
Bingo sector embraces game changing server-based gaming
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