Interactive
SPORTS-BETTING LATIN AMERICA - BETCONSTRUCT
G3 seizes the opportunity to talk sports-betting with BetConstruct’s Anna Shahbazyan as the company prepared for the SAGSE exhbition
Anna Shahbazyan, Regional Director, BetConstruct
Anna Shahbazyan is BetConstruct Regional Director in Uruguay. After years of work with BetConstruct’s Spanish speaking partners, she moved to Montevideo to handle all the Latin American region and BetConstruct offices in Lima, Peru and Montevideo, Uruguay as well as Mexico.
What offices, staff and infrastructure has BetConstruct’s established in LATAM and which countries do you currently serve with your products and services?
We have offices in Uruguay and Peru. Tese offices provide full customer support in Spanish, English and Portuguese. Round-the-clock multilingual support is only part of what we offer to our partners. While our team in Peru provides customer support to our partners, the team in Uruguay helps our partners address technical issues. Having a development team in the region allows us to give our partners personalised experience. Recently we have also appointed a representative in Mexico. With this we cover all of Latin America.
What are BetConstruct’s most popular products in the market - and does this change from country to country?
Te most popular product for us is Sportsbook. However, that changes rather from customer to customer than from country to country. We have partners who have more experience in casino or social gaming, and we are able to provide them with different options for them to be competitive in the market.
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What are the most popular sports and key competitions around which betting is concentrated?
In South America football is by far the most popular sport. However, if we geographically go higher in Latin America, we can see baseball, basketball and American football to be really important.
Definitely, we keep focused on the UEFA Champions League, the Copa Libertadores and special events like the World Cup and local leagues.
What characterises sports-betting and lottery players in LATAM - and how big are the differences in player preferences from country to country?
One word – passion! Latin American players have passion for sports in general. Tey have passion for their teams, their country. Tis kind of passion is unmatched in other places of the earth.
How important is it to have a local presence in the market in LATAM?
Very important. Partners here like to know who they are talking to. Tey want someone who knows the ins and outs of this market, someone who knows the legislation and regulations.
Tey also want to speak their own language, talk with people who know their customs.
What level of mobile penetration do you see and how are operators incorporating mobile into their player offer?
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