Review SAGSE 2016 - ARGENTINA
Local support meets global strategy for
Ainsworth in LATAM Distribution of its progressives, new A640 cabinet and high hit frequency games has established Ainsworth Game Technology as a leading player in LATAM in a very short space of time. Edison Salazar explains why...
We have a number of different games we’re introducing this year, including two, three and four level progressives such as the Quad Shot, Double Hit, Triple Shot, and additional machines such as the SL and SlimLine and our very latest gaming product – the A640. Tis is the new cabinet which should be available in this market in a few months’ time. Te library for this multigame will be around 30 to 35 games all ready and available for clients with maths model very similar to the Quad Shot, which has already proven popular in Argentina.
Quad Shot has found so much popularity because the progressives and the maths behind it gives clients the opportunity to enjoy a great game that offers large prizes, interesting bonuses and great jackpots, and at the same time there is no max bet, no max level and you can actually play with the lowest denomination, keeping you entertained for a thoroughly enjoyable period of time.
Te dynamic of the machines between the maths and the video content means that there is a perfect relationship between the operator and
AMATIC puts support in place for operators across Argentina
AMATIC Industries reported from the SAGSE Argentina exhibition in Buenos Aires that visitors expressed great interest in the range of products on show. AMATIC combines an excellent mix of stylish, attractive cabinets with its acclaimed wide choice of games that originate from its MULTI GAME solution.
Te Performer Grand Arc (PGA) slant top gaming machine is available with two and three screens. Its curved design makes it stand out in any gaming location.
Te PGA was joined by the AMAROX C24 upright cabinet at the SAGSE Argentina, which follows the design lead of the PGA. AMATIC makes use of the leading and most secure components to give everyone of its gaming machines the longest lasting, highest quality finish and operation.
P66 NEWSWIRE / INTERACTIVE /
247.COM The latest range of AMATIC products at SAGSE
All AMATIC games are created by the long- serving development teams at AMATIC Industries. Each game is tried and tested. AMATIC Industries is an independent, family- managed company that has the experience and spirit to bring value-adding innovation to the market.
Tomas Engstberger, Sales Manager at
AMATIC, noted from the show: “We see promising opportunities for our company here in Argentina. We have now set in place a structure to enable us to support operators in Argentina. Our proven games alongside our flair for cabinet design have been rewarded once again. We are very pleased with the interest we received at this show and thank everyone for coming to see us.”
Edison Salazar, Product Manager Latin America, Ainsworth Game Technology
the player. Te jackpots come thick and fast and the hit frequency rate is more efficient, while the games and pay back are more frequent than traditional games, and the bonuses are also pretty attractive too.
Tree years ago, Ainsworth was practically a market entrant in this region, but year after year and three years later we are now one of the most established and well known companies in the industry and our growth has skyrocketed from around 30 to 65 per cent in Latin America, which is a very good number for a company in LATAM.
We have products sited far and wide, from Mexico to Chile and wherever you go you can see that Ainsworth is firmly established with operators here. Not as much for its cabinets as it used to be because the cabinets have been given a different look but combined with the mathematics this is a really good combination right now and is probably one of the best products in the market.
We are looking forward to entering the Brazilian market. We are ready and we are prepared, we just need to understand certain conditions, such as when the space will be available. Tat said, we already have excellent market share in terms of numbers. In Mexico last year, the gambling market generated around US$4bn and from Mexico alone, while the market generated 44 per cent of our Latin America revenues. We are already really well positioned and we have already proved that we are becoming stronger and stronger in Latin America because of our team, thanks to our maths and because of Ainsworth’s strengh in systems.
Considering that last year was a little down and you didn’t see many companies exhibiting at SGASE, everything has changed with the new government. We now consider Argentina to be a very good market that is going through a positive development phase, which makes it a very good potential market to explore. Argentina is a big market and we still have a lot of work to do, but we are very positive.
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