ACCESSORIES
The Pillow Bar Serves Up New Down-Alternative Options By Brooke S. Pisarsky
Boasting physician-designed shapes and sizes that meet the individual needs of each sleeper, The Pillow Bar’s “Luxury With A Purpose” pillows have resonated with customers from California to Canada. This success has motivated the com- pany to expand its line-up to include a new USA- made, luxury down-alternative assortment. The Breakfast in Bed collection of down alternative pillows and duvets reflect the same attention to detail and quality as The Pillow Bar’s core, down-filled products. And just like the down-filled pillows, the Breakfast and Bed items are available in all the same unique silhouettes—like the famous “Dr. Mary” boomerang-shaped side sleeper and the “Jetsetter” mini travel pillow. Every pillow includes a luxurious 300-thread count, wash-
able protector featuring The Pillow Bar’s ex- clusive embroidery. With the new Breakfast in Bed additions, retailers can now offer these products at two unique price points. “The pillow designs make the product a necessity for support of the neck and spine, but the materials used in the production of the pillow make it the ultimate personal luxury item,” explained Pillow Bar founder and pres- ident, Merrimac Dillon. “We have spent two years developing this unique down-alterna- tive fill and it is so down-like that many of our customers can’t tell the difference between our new Breakfast in Bed down-alternative and the [original] down product. It truly has an amazing feel and with wholesale prices starting at $16 it is affordable for every type of retailer and hospitality provider.”
The Pillow Bar offers twelve sizes of sleep pillows: standard, queen, king, Dr. Mary side sleeper, European square, a boudoir/ travel pil- low, the Jetsetter, Jetsetter Mini, the Pillow Pe- tite, the Slumberlicious Body Pillow, the Slum- berlicious Back Sleeper Pillow and a dog bed. Visit
thepillowbar.com
Buying a mattress feels complicated, with BedFax®
it’s simplified. Help both your customer and RSA with the sales process. The BEDFAX® program is about Transparency In Marketing.
Surveys show that nearly 1 in 3 mattress buyers wants to know the contents of the mattress. There is a new level of comfort when contents are listed and verified.
The Specialty Sleep Association’s BEDFAX® is a third-party voluntary industry “verification” system that allows manufacturers to identify the contents of their mattress products and help the customer clarify her buying process.
Contact SSA at
info@BEDFAX.org for more information.
Visit our show space at Las Vegas Market (C1565) and ISPA (1847) for complete details about this program.
sleepretailer.com 47
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