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MARKETING


Spring Air Celebrates ‘90 Years of Consumer Trust’ By Christopher Schriever


Spring Air International will commemorate a major milestone during the winter Las Vegas Market. Closely tied to its brand position state- ment “Trusted by millions since 1926,” Spring Air has themed its birthday celebration “90 Years of Consumer Trust.” In addition to the launch of its 90th Anniver- sary bed collection, the company will also un- veil a number of themed promotions, contests, advertising and in-store materials all aimed at driving the celebration throughout 2016. “This program is aggressively priced and designed to stand out prominently on store floors,” noted Spring Air president Rick Robin- son. “Most important, it really gives our factories


the freedom and the ability to fine tune comfort preferences to their local markets.” The new, three-bed 90th Anniversary col- lection is available in a choice of firm, plush or Eurotop comfort, and is expected to retail from $799 to $999. Outfitted in black, sil- ver and white with coordinating top-of-bed accessories, the anniversary beds have the sharp,


high-contrast look of elegant for-


mal wear. The models feature a zoned, en- cased-coil base construction plus an addi- tional micro encased-coil layer, creating an unusually high coil count design. Offered in factory-select upholstery layers like latex or memory foam, the beds also will include a unique cooling fabric.


“With all of the celebratory plans and ma- terials we’ve developed for 2016,” Robinson continued, “we expect the 90th Anniversary collection will be promoted across the country all year long.” Visit springair.com


ROYRACK CO STOP AT BOOTH 1565 BUILDING C AT THE WORLD MARKET IN VEGAS PICTURE SHOWS AN 8 RACK SYSTEM.


Now you can show 6 mattresses in the space of 1 twin


The company that is bringing shelving to the mattress industry is announcing that it is lowering its cost by more than 20%.


And RoyRack now offers container pricing and large volume discounts.


“ Since I put in the the RoyRack racks I have only sold the top two mattresses in my lower end mattress racks, in the old rack I never sold the top mattress in the old display rack ever. This rack has payed for it’s self in months.”


— BERGMANNS MATTRESS AND APPLIANCE STORES, SLINGER, WI ONE OF THE CURRENT ROYRACK CUSTOMERS


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