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Materials


Vytex Offers An Innovative, All-Natural Latex Solution By Gretchen Kast


“ Vytex NRL eliminates nearly all of the allergy- and odor- causing issues, while maintaining all of the positive physical attributes and sustainable properties of latex.”


Gold Bond first introduced the Brilliance Col- lection at last year’s spring High Point Mar- ket—unveiling the first mattress line-up to feature Vystar Corporation’s Vytex all-natural rubber latex. Produced through a multi-pat- ented process, Vytex is a unique eco-friendly material that eliminates nearly all antigenic proteins that cause latex allergies. According to the American Academy of


Allergy, Asthma and Immunology, up to six percent of the general population experi- ences latex allergies. Symptoms can range from minor skins rash and swollen eyes to hives and life-threatening anaphylaxis. While many synthetic latex alternatives are made from petroleum byproducts, Vytex NRL is an all-natural resource that is biodegradable and contains no VOCs or other known hu- man carcinogens.


By physically removing the proteins and non-rubbers from the raw material, Vytex NRL eliminates nearly all of the allergy- and odor-causing issues, while maintaining all of the positive physical attributes and sustain- able properties of latex. This includes liquid barrier protection, tactile sensitivity, elasticity, strength, comfort and fit.


This innovative solution meets the needs of retailers who have seen a growing demand for natural products from consumers looking to reduce the amount of chemicals in their homes. Fully biodegradable and 100% re- newable, Vytex originates from Rainforest Al- liance Certified farms and forests and comes with a Forestry Stewardship Council (FSC) Chain-of-Custody certification. Originally used in such consumer and medical products as adhesives, balloons and surgical gloves, Vytex NRL expanded into the bedding market through a strategic partner- ship between Gold Bond Mattress and Na- ture’s Home Solutions—the exclusive U.S. distributor of Vytex NRL foam.


“Gold Bond has been an innovator in the bedding industry for decades and it is so ex- citing to see them embrace Vytex so they can continue to lead the industry by delivering bed- ding options to consumers that are sustain- able, natural and healthier for both consumers and the environment,” stated Tom Eisenberg, President of Nature’s Home Solutions. By combining the enhanced comfort and


cooling of traditional latex with the aller- gy-free and eco-friendly properties of Vytex, the five-bed Brilliance collection offers retail- ers a unique selling story that has truly reso- nated with consumers. “The launch of our Brilliance Collection


was one of the most successful in Gold Bond’s history. More and more people are backing away from visco and gel, and mak- ing the switch to Vytex, one of the most cut- ting-edge components available on the mar- ket today,” said Gold Bond President Robert Naboicheck. “The retailer demand for latex and eco-friendly sleep products is on the rise, and it was only natural that we expand the Brilliance line and incorporate more sustain- able materials to accommodate our eco-con- scious consumers.” Visit vytex.com and goldbondmattress.com


40 Sleep Retailer / Winter 2016


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