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Thomashilfen Debuts Softer ThevoRelief Mattress Model By Christopher Schriever

Responding to valuable information from both consumers and mattress retailers, Thomashil- fen North America has expanded its scientif- ically proven and tested therapeutic bed line to address the needs of American mattress consumers. The company will be debuting a new softer ThevoRelief model at the winter Las Vegas Market. In addition to the new soft model, the company will also offer medium and firm models. “We listened to the consumer and rede-

signed to fit the market,” said Thomashilfen NA President Darlene Hawthorne. “Retailers shared with us that US consumers like a soft- er mattress, and we listened. Consumers now have a choice between a Soft, Medium, or Firm ThevoRelief.” The ThevoRelief is made with a range of unique design elements, including a re- movable, washable cover, a ventilated un- dercarriage, open cell foam and a patented wing-spring support system for comfort and pressure relief. Combined, these fea-

tures provide an ideal, comfortable sleep environment. Additionally, the ThevoRelief passes strin- gent United States fire test standards without the use of toxic fire-retardant chemicals. Like all Thevo products, the new model will be en- gineered and manufactured in Germany then stocked and shipped from Thomashilfen NA’s Seattle, Washington warehouse.

“The ThevoRelief mattress system is a par- adigm shift in bedding design and can pro- vide more tangible benefits to the consumer than any standard mattress,” explained Haw- thorne. “The Thevo system is purposely built on a unique build platform which provides an array of benefits unlike any mattress on the market today.” Visit

Serta Redesigns its iComfort Mattresses for 2016

By Brooke S. Pisarsky After several years’ success with its iComfort collection, Serta has revamped the line to be unveiled at the Winter 2016 Las Vegas Mar- ket. Every new, redesigned iComfort mattress features Serta’s latest advancement in gel memory foam, while select models feature a new breakthrough in coil technology that brings the unique feel and response of memo- ry foam to an advanced spring system. For the first time ever, Serta will offer iCom- fort Hybrid models to create a full catalog of foam and hybrid products. The complete collection will start at $1,299 (for iComfort Hybrid) and extend up to $3,499 (suggested

retail pricing for queen standard sets). Ad- ditionally, Serta will introduce a new adjust- able program that includes its first true “smart bed” system with sleep tracking technology. “iComfort has been a tremendous suc- cess with retailers and consumers since it launched in 2011,” said Andrew Gross, se- nior vice president of marketing for Serta. “Now, we are taking iComfort to the next level with new technologies that will appeal to today’s mattress shoppers. This, coupled with our new adjustable program, will help our retailers drive more traffic and close more premium sales.” Visit 27

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