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MATTRESS


Englander Spotlights Expanded E-Gel Collection


By Gretchen Kast Englander Sleep Products has updated its flagship E-Gel collection with nine new mat- tress models—six of which will be showcased in the company’s newly renovated showroom at the winter Las Vegas Market.


First introduced in 2012 and promoted for its “CoolBlue Sleep Technology,” Englander’s E-gel collection is made with two-inch cooling gel cyl- inders bonded to components like memory foam. The updated line-up now includes a number of comfort options including new encased-coil de- signs, gel-infused memory foam and adjustable bed models that incorporate latex. “The new E-gel series gives retailers more options in gel technology,” noted Kevin To-


man, president and CEO. “The line now in- cludes gel infused foams to permanently bonded cylinders to solid layers.” Expected to retail from $799 to $2,499 in queen, the new E-gel models pair velvet-like white knits on the top panels with gray uphol- stered-look fabrics and matching tapes on the borders—while the new top-of-bed and in- store materials continue to promote the perfor- mance-based and eco-friendly qualities of the collection. In addition to being anti-microbial, E-gel’s superior cooling capacity works to lower heart rate. Using up to 60 percent plant-based oils, E-gel is processed at room temperature to further shrink its carbon footprint.


“We’re committed to environmentally-con- scious practices and programs,” Toman explained. The revamped E-gel collection will be prom- inently displayed in Englander’s redecorated 5,400-square-foot Las Vegas Market show- room. The company completely reconfigured the space by eliminating walls, clearing win- dows, increasing light and adding a second entrance—in addition to introducing new de- sign features such as interlocking headboards for “island” displays, hanging room dividers and free-standing fabric separators. “We think our new space appropriately reflects our company and products and what the En- glander brand stands for today,” added Toman. Visit englander.com


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