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COVER STORY


“For a company like Kingsdown, quality control begins at the very first stages of manufacturing.”


other American supplier for the collection’s cotton components—finding the perfect match in organic farmers throughout the southwest region of the United States. “The path wasn’t easy, but it was pur- poseful,” says Morton. “Every part of this process was a conscious, carefully-consid- ered decision.”


Every Diamond Royale mattress is hand-crafted in Kingsdown’s Mebane, North Carolina facility—taking a crew of master craftspeople three days to complete one bed. The collection’s unique construc- tion was designed to maintain the bed’s


10 Sleep Retailer / Winter 2016


shape, comfort level and degree of support over time, providing customers with true assurance that they are truly getting what they paid for. For a company like Kingsdown, quality control begins at the very first stages of manufacturing. Before the wool and cotton even arrive to the facility for processing, they are first hand-washed and cleansed without any chemicals to safely remove any impurities. Inherently resilient, the all-natu- ral wool creates a soft and durable sleep surface—while its unique structure provides advanced temperature regulating and aller-


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