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Pure Talalay Bliss Unveils New ActiveFusion Line

are blended into the company’s proprietary latex formula. All-natural raw materials, like natural rubber plus natural reinforcing agents, give the ActiveFusion cores different firmness levels that enhance each bed’s luxury feel. All models in the collection are dressed in an alabaster knit that’s stitched to resem- ble gradient waves across the bed’s surface, suggesting a flow of comfort and evoking the logo’s wave pattern.

By Brooke S. Pisarksy Pure Talalay Bliss will launch ActiveFusion, a new collection made from 100 percent Tala- lay latex, at the winter Las Vegas Market. This new series includes six models set to retail from $1,999 to $3,499, and uses no fiber or foam components. “This allows sleepers to experience the

many exclusive benefits of the Talalay la- tex alone,” said Ken Hinman, Executive Vice President of Marketing and Sales. The Talalay ActiveFusion line has phase- change, temperature-regulating materials that

Carrying a 15-year non pro-rated warranty, the new line uses modern, waterfall-style fabric treatments and woven labels that are discretely sewn into each bed’s side seams. Coordinating, premium K-D foundations are available for spe- cial order for use under any Bliss bed. Pure Talalay Bliss will also showcase a number of new toppers and pillows at the winter market. First is the new Pure Com- fort Choice program, which offers four, 100 percent Talalay latex toppers. In a choice of two- or three-inch heights, the new toppers are available in plush or firm feels and are ex- pected to retail from $399 to $499.

Along with the toppers, two new 100 per-

cent Talalay latex pillow lines will also be pre- sented. The Talalay Classic series includes two pillows in high or low profiles to accom- modate side, stomach or back sleepers. The pillows are set to retail in queen size at $69 and in king size at $79. “These are soft, supportive pillows that are inherently breathable, reduce heat and offer natural resiliency and instantaneous recov- ery,” Hinman explained. The company will also debut a new Tala- lay Down pillow, which is fully customizable to every sleeper and ranges in retail price from $49 to $59. Made from thousands of Talalay latex pieces, the Talalay Down pil- low provides unique sleeping support and ensures optimal spinal alignment. All of the new accessories feature tex- tured, alabaster fabric covers that coordinate with Pure Talalay Bliss’ entire bed collection, creating a full, visually striking Talalay latex selling story. Visit

Naturepedic Offers Universal Comfort and Organic Design At An Entry-Level Price By Gretchen Kast

New for the winter Las Vegas Market, Na- turepedic will launch the entry-level Chorus organic mattress. Retailing for $1,999, this new bed is ideal for retailers seeking to offer a quality, certified organic mattress model at an approachable price point.

Handcrafted in Naturepedic’s Chagrin

Falls, Ohio factory, the Chorus organic mat- tress is made with certified organic wool batting, certified organic cotton filling, PLA batting made from non-GMO potatoes and Naturepedic’s signature organic cotton fabrics. Utilizing individually encased 8” coils and 1.5” microcoils, this new bed en- sures a universal cushion-firm support and superior comfort.

28 Sleep Retailer / Winter 2016

Additionally, the Chorus is third-party cer- tified to the Global Organic Textile Standard (GOTS) and meets all federal flammability standards without the need for any flame re- tardant chemicals or flame barriers.

With a price point comparable to a luxury innerspring model, the Chorus offers superior value to customers with an interest in organic and natural materials and products. Visit

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