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MARKETING


Royrack Helps Retailers Maximize Sales With Improved Pricing


By Gretchen Kast Royrack is unveiling improved pricing on its innovative Select-A-Mat series of mattress racking systems. The company has re-engi- neered its product line to generate savings in excess of 20%—a significant value that is passed directly onto the retailers. “We have kept the same design, the same quality but have added efficiencies at the manufacturing level to achieve the savings,” owner Roy Konrath explained.


In addition to the new manufacturing ef- ficiencies, Royrack provides retailers with


more savings by offering strategic container pricing and large volume discounts. The Select-A-Mat racking system is de- signed to help smaller retailers maximize floor space and enhance the rest-test pro- cess. The unique display vertically stores mattresses of all sizes and allows the cus- tomer to easily set up each one on their own. When a mattress is pulled down, retractable legs fold out to support it at bed height for testing. Once the consumer is finished, they simply tip the mattress back up to restore it to its original storage placement.


Select-A-Mat offers unmatched storage capabilities—allowing retailers to show six twin mattresses in the same amount of space it takes to show one in a traditional display. This helps retail stores to accommodate a larger inventory and sell a wider range of mattress models. Bergmann’s Mattress and Appliance store in Slinger, WI has seen great sales increases since installing the RoyRack system, with more customers purchasing the top mattress models. As the owner explained, “It has paid for itself in a few months.” Visit royrack.com


hand made in Dallas to match your customer’s unique size. Every pillow includes a monogrammed protector sachet, shipped to you within 48 hours.


more! Perfect for sleep and gifting. Set yourself apart ring traditional fl uffy rectangles.


Market, Building C596C, his unique concept. lows been so personal.


here was something narcotic – Wall Street Journal


Visit us at Las Vegas Market, Building C596C, to learn more about this unique concept. Never before have pillows been so personal.


“We woke up convinced there was something narcotic WE SLEPT SO WELL!” – Wall Street Journal


Custom made pillows, hand made in Dallas to match your customer’s unique sleep style and physical size. Every pillow includes a monogrammed protector and aromatic lavender sachet, shipped to you within 48 hours.


Custom made pillows, hand made in Dallas to match your customer’s unique sleep style and physical size. Every pillow includes a monogrammed protector and aromatic lavender sachet, shipped to you within 48 hours.


Stock a few, order a lot more! Perfect for sleep and gifting. Set yourself apart from other retailers offering traditional fl uffy rectangles.


Visit us at Las Vegas Market, Building C596C, to learn more about this unique concept. Never before have pillows been so personal.


“We woke up convinced there was something narcotic WE SLEPT SO WELL!” – Wall Street Journal


Stock a few, order a lot more! Perfect for sleep and gifting. Set yourself apart from other retailers offering traditional fl uffy rectangles.


Custom made pillows, hand made in Dallas to match your customer’s unique sleep style and physical size. Every pillow includes a monogrammed protector and aromatic lavender sachet, shipped to you within 48 hours.


Stock a few, order a lot more! Perfect for sleep and gifting. Set yourself apart from other retailers offering traditional fl uffy rectangles.


Visit us at Las Vegas Market, Building C596C, to learn more about this unique concept. Never before have pillows been so personal.


“We woke up convinced there was something narcotic WE SLEPT SO WELL!” – Wall Street Journal


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COME


FEEL OUR NEW, VERY


AFFORDABLE DOWN


ALTERNATIVE PILLOWS


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