ACCESSORIES
Customatic Combines Quality and Value With New Entry-Level Adjustable
McCarty. “Not every consumer can afford a $1,000-plus adjustable base, but they cer- tainly can pay $599 and get our product with many features and advantages.” The combination of the Fairmont’s fashion- able fabric selection and wireless control pro- vides consumers a stylish and easy-to-use adjustable base. The wireless remote allows consumers to operate the high performance lift motors that provide durable head and leg area adjustability. “Price is not the only factor to consider when
By Brooke S. Pisarsky At the upcoming winter Las Vegas Market, Customatic Adjustable Bedz will introduce a new, value-packed adjustable base starting at $599 in queen. Developed in response to retailer feedback for a lower-priced base for value-seeking consumers, Customatic’s new Econoline Collection will feature the Fair-
mont, a “deck-on-deck” design that offers the same performance as the company’s premium models.
“Our goal is to provide retailers the ability to display an adjustable base with the recog- nizable style and proven quality for which Customatic is known, at a competitive price,” said Customatic Adjustable Bedz Partner Phil
choosing an adjustable bed supplier,” Cus- tomatic Adjustable Bedz Partner Phil Sherman explained. “Our company is known for our ser- vice, integrity, and has a proven history in the sleep products industry. But because of our large manufacturing footprint, we can offer more selection and diversity to our clients than all other adjustable companies in the space.” Visit
customaticbeds.com
Protect-A-Bed Debuts New Packaging, Sheet Sets and Pillows
By Christopher Schreiver Protect-A-Bed is coming to the winter Las Vegas Market with a sheet set introduction and expanded pillow line-up—both of which coincide with the company’s new, strategically rebranded packaging. As part of its overall repackaging, every Pro- tect-A-Bed product is now branded as part of a larger collection based on the technologies and benefits. The Originals collection includes the core Protect-A-Bed products made with its innovative
Miracle Membrane technology,
which keeps mattresses free of spills or stains and maintains a cool, comfortable temperature throughout the night. True to its moniker, the Naturals collection is comprised of products
that feature all-natural Eucalyptus-based Ten- cel. These natural fibers help wick away mois- ture and prohibit bacteria growth for a cleaner, drier and smoother sleeping surface, free from allergens. Combined with Miracle Membrane, the result is effective protection that is soft- er than cotton. The final group is the Therm- A-Sleep, which includes products made with thermo-regulating technologies. This hypoal- lergenic collection provides the perfect sleep- ing temperature year-round, resulting in a comfortable and healthy sleep for those with sensitive skin. Protect-A-Bed will introduce the new sheet sets and pillows as part of two of the three re- designed collections: Naturals and Therm-A-
Sleep. The sheet sets include one flat sheet, one fitted sheet and a pillowcase—and are available in four colors. The new pillow addi- tions are made with eco-friendly Tencel, and come in four sleep position specific models, including: side sleeper, back sleeper, stomach sleeper and multi-sleep position. Visit
protectabed.com
sleepretailer.com 45
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