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ACCESSORIES


Fashion Bed Group Showcases Advanced Pillow and Bed Frame Solutions


By Christopher Schriever Fashion Bed Group will be showcasing a host of unique bedding accessories at the winter Las Vegas Market, including new performance pillows and bed frame and storage systems, providing retailers with quality, value-oriented sleep solutions.


Building on the success of its Aere Mem-


ory Foam Pillow, the company will debut two advanced pillow options made from the latest in foam technology. Ranging in retail price from $99 to $119, the Graphite Gel Bed Pillow and the Energex Foam Pillow are de- signed to deliver a more comfortable sleep experience.


“Inspired by our solutions-based approach


to fulfilling consumers’ needs, we have devel- oped two new pillows that not only address the major concerns of many sleepers but also provide our customers with the differentiated products they are seeking,” explained Ron Ainsworth, Senior Vice President Merchandis- ing and Procurement for Fashion Bed Group. A triple-threat of temperature-regulat- ing technology, the Graphite Gel Bed Pillow


52 Sleep Retailer / Winter 2016


combines three highly conductive materi- als: open-cell high air flow memory foam, therma-gel and super conductive graphite. The result is a 46% enhancement of regu- lar open-cell memory foam and up to seven times better conductivity than conventional memory foam. The new Energex Foam Pil- low creates a comfort solution for consumers who love the feel of latex but also want the support of traditional memory foam. Providing comfort with a bounce, this option offers the lively response of latex foam with the superior pressure-relieving comfort of memory foam. Specifically designed to energize and slight- ly soften with body heat, the pillow provides highly adaptive comfort, ease of movement and excellent pressure relief. “These new products incorporate the foam


features that sleepers love, but with breath- able, responsive, and cool-to-the-touch sur- faces for superior heat distribution and a bet- ter night’s sleep,” Ainsworth continued. Inspired by the adage that it’s what’s under- neath that counts, Fashion Bed Group is also expanding its bedding support portfolio with


new offerings in two key categories. The new Atlas Support and Storage System is a dis- tinctive platform design that delivers superior support without the need for a box spring, while the new Solutions universal bed frame provides consumers with an easy-to-assemble, versatile option for a lifetime of bedding support. The new Atlas Support and Storage Sys- tem delivers the peace of mind of a strong, solid foundation and ample storage space at just $160 retail pricing. The sturdy platform frame can support up to 1,200 lbs. and fea- tures metal support bars and cross cables that eliminate the need for a box spring. A generous 14 inches of clearance beneath the frame affords plentiful under bed storage space, while optional storage drawers are also available. For consumers seeking a versatile, easy-to-assemble, hassle-free bed frame, Fashion Bed Group has the ideal “solution”. The aptly named Solutions bed frame offers all the support of a conventional frame, but in a lighter weight, foldable design—making it easier for retailers to ship, set up and store. Hinged side rails ensure the frame stays fold- ed during transport. Weighing just 35 pounds, the universal design easily converts to sup- port mattresses ranging in size from Twin to King—making it simple for consumers to maneuver, assemble and adjust without the need for tools. With a suggested retail price of $99, it’s an ideal frame for e-commerce retailers, while providing brick-and-mortar retailers with an inventory-friendly, cash-and- carry option.


“In addition to delivering thoughtful solu- tions that today’s consumers are seeking, these products are designed with quality and value in mind,” Ainsworth explained. “Both feature aggressive pricing while also meet- ing or beating the stringent warranty require- ments from bedding manufacturers.” Visit fashionbedgroup.com


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