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MARKETING


Wesley Allen Returns to Las Vegas Market With a New Showroom


By Christopher Schriever Leading iron bed frame manufacturer Wesley Allen is returning to the Las Vegas Market this winter with a new showroom and the launch of its 40th anniversary celebration. Following Wesley Allen’s last appearance at the Las Vegas Market in 2010, the com- pany’s new showroom gives visitors a vibrant new experience of the craftsmanship, prod- uct breadth and quality of the company’s iron furniture. The new market space features the company’s beautiful iron furniture in ar- tistic, fully-accessorized settings designed to inspire attendees to present Wesley Allen


products with similar elements in their retail spaces and designs. “Our new showroom will present the superi- or craftsmanship, diverse finishes and timeless styles of Wesley Allen furniture in settings that allow our products to stand out on the show- room floor,” said Wesley Allen Founder and CEO Victor Sawan. “I want visitors to learn something about how to display our products as well as learning about our products themselves. As we kick-off our anniversary, our goal is to inspire retail partners to engage their customers with new value-priced products and timeless de- signs that appeal to today’s consumer.”


Wesley Allen is renowned for its beauti- fully handcrafted, stylish iron beds and its ongoing corporate environmental steward- ship. The company offers retailers a wide variety of styles, finishes, fabrics and uphol- stery options.


“Retailers and designers are looking for something special and different but also for the quality materials, construction and prod- ucts their customers demand,” said Wesley Allen President Chris Henning, “so our new showroom gives clients a clear demonstration of how Wesley Allen achieves those goals.” Visit wesleyallen.com


Elevate Your Adjustable Bed Base Sales with the new Ascend and Elevation Comfort Base,


both featuring the unique Elevate tilt feature.


Ascend


Elevation Bluetooth Speakers


Stop by the Glideaway Las Vegas Market showroom (C-1537) or contact us to add the Ascend or Elevation to your Comfort Base line-up.


8226 Lackland Road, Saint Louis, MO 63114 | www.glideaway.com | 314.426.3999 sleepretailer.com 19


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