This page contains a Flash digital edition of a book.
IF MATTRESSES WERE GIFT WRAPPED, WHAT MESSAGE WOULD THEY SEND?


Colonial Rule #12: “Send the right message!”


Most people wrap fine gifts. Think about the last gift you bought for


‘someone special’. Did you wrap it yourself? Did you use plain


paper? Or newspaper perhaps? Probably not. Chances are you had a


professional do it. The more important the gift, the more


impressive the wrap! Colors and trim were carefully selected


to send the right message. That something valuable was inside. That you care! Mattress displays are a lot like gift wrap.


They too need to send the right message. Mattress shoppers are also “special.” They


shop with uncertainty. They cannot tell what’s inside the ‘package’ and worry about making a mistake. Each bed on display sends its own


message based on the way it is “wrapped.” Some say “I’m sloppy.” Others say “I’m


cheap.” Yet some say “I’m pure luxury...try me.” At Colonial, we have the experience and


expertise to help. We have researched which colors, styles,


fabrics and trim, will send the ‘right message.’ A message designed to wrap up more


sales for you. That’s our mission. So…what message are your beds sending?


Top of Bed Displays


Headboards


Contact Mark Hobson, President Phone: 336-862-7380 • Cell: 336-471-1589 • mhobson@colonialllc.com To find out more, visit: www.colonialllc.com


Elevate your brand presence | Attract consumer interest | Add perceived value | Improve product knowledge


Branded Apparel


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62