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Noctova Sleep Brings Real Value To The Introductory Price Point

touts a strong consumer-marketing message that “Price Plus Quality Equal Real Value.” As a mattress retailer with 13 retail stores in the Saint Louis area, Noctova founder Bar- ry Seidel felt most of the memory foam lines did not offer his customers real quality at a fair price. In partnership with the number one memory foam factory in China, Noctova mat- tresses range in price from $99 to a $1,749 15-inch queen-size mattress, made with sev- en-inches of gel-infused memory foam lay- ered over a high-resilience foam core. “We shed a refreshing light on the word

By Christopher Schriever

Noctova Sleep will be making its debut at the winter Las Vegas Market with a line-up of imported memory foam beds, pillows and protectors. Originally founded as a Saint Lou- is-based mattress retailer, Noctova Sleep

value,” said Seidel. “Our company mantra of ‘Better Price, Better Quality, Better Value’ is backed up by design and construction.” Every Noctova bedding product is built with CertiPur-US tested and certified foams, while the company’s fabrics meet or exceed the Oeko-Tex Standard 100 for Confidence

in Textiles. The total line ranges from premi- um gel memory foam, latex, and hybrid mat- tresses, gel memory foam and latex pillows, as well as NoctovaCool mattress protectors and adjustable bed bases.

Noctova will highlight two specific col- lections at the winter Las Vegas Market. The Noctova Kidz collection features a sev- en-inch memory foam mattress and elite contour pillow set in three colors: pink, blue and green. These mattresses feature velour zipper covers and a breathable mesh border, and a suggested retail price of $199 in twin. Noctova Sleep will also highlight its new “show-stopping” queen-size adjustable bed base with a suggested retail price of $349. “Our goal is to offer the consumer the greatest continued value in the marketplace, added Seidel. Visit

Restonic’s ComfortCare Hybrid Signature Gets a High-Tech Upgrade By Brooke S. Pisarsky

Building on its award winning mattress col- lection, Restonic will introduce the newly de- signed ComfortCare Hybrid Signature at the winter Las Vegas Market. The culmination of a year of planning with the Restonic Product Marketing Committee, the fashion-forward ComfortCare Hybrid Signature is modern, cool and assertive with a touch of green to add contouring and emphasize the airy, whimsical look. But this mattress collection is more than a fashion luminary—there’s a lot of cutting edge material working overtime under the covers here.

“Consumer demand for a temperature-neu-

tral sleep environment with high-tech comfort components has never been stronger and we’re confident this mattress collection satiates that,”

38 Sleep Retailer / Winter 2016

said Ron Passaglia, President and CEO of Res- tonic Mattress Corporation. “Black and white is an iconic fashion trend and our Hybrid Signa- ture delivers high marks on both fashion and function. Because of the multiple awards our ComfortCare line has won, we know that this direction will continue to support the dreams of our retail partners and consumers.” The ComfortCare Hybrid Signature’s new-

est component is Isotemp foam, a unique foam that infuses phase-change material into the surface of Restonic’s TempaGel memory foam. Continuing its relationship with Outlast, Res- tonic utilizes a Silver level in this hybrid collec- tion. Combined, the two components normalize temperature within the microclimate of the bed, absorbing, storing and releasing heat for super- lative thermal comfort. As with all ComfortCare

mattresses, the new line harnesses Restonic’s Marvelous Middle technology with individual- ly wrapped, zoned, tempered coils to minimize motion transfer and maximize regenerative sleep. A Superedge Plus Foam Encasement Border and AirFlow Edge build on the optimal sleeping temperature theme. Visit

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