MATTRESS
Ergo Sleep Centers Introduces Full Line of Ergo Majestic Mattresses By Christopher Schriever
“ In this market, price point is secondary to pain relief and support.”
Ergo Sleep Centers will debut the Ergo Ma- jestic at the winter Las Vegas Market, a four mattress line-up made with a patented gel layer that is backed by a number of medi- cal and scientific studies. Comprised of the Ergo Majestic Comfort, Majestic Plus, Ma- jestic Max and Majestic Couples mattress, this collection helps retailers drive higher sales and set themselves apart from their competition by offering differential options on the retail floor.
Originating in the health care industry, Ergo has been addressing fundamental health care issues for 21 years—and is now reaching out to address the pain relief and comfort needs of today’s modern consum- er. The primary target markets for the Ergo Majestic are baby boomers and elderly over sixty-five, the majority of whom are coping with
physical their aging.
“In this market, price point is secondary to pain relief and support,” owner W. Alan Mar- tens explained. There are 74.6 million baby boomers in the US and 44.7 million elderly over age 65, representing 54.1% of the US buying popu- lation with the most disposable income. Up to one half of working Americans admit to having back pain symptoms each year, while it is estimated that 32% of all Americans experience significant back pain with their present mattress. “For mattress retailers, these are no narrow
niche markets,” Martens continued. “This is a huge marketing and sales opportunity for mattress retailers willing to market mattress- es that provide better spinal support, mini- mize pressure points, offer unrestricted circu- lation and absorb excess body heat all night for millions of consumers that are looking for the right solution.”
conditions associated with
Used as surface comfort layers, the pat- ented Ergo Majestic gel formulation pro- vides unparalleled pressure management, support and comfort. In addition to main- taining proper spinal support and promot- ing unrestricted blood circulation, the Ergo Majestic absorbs up to 17°F more excess body heat than polyurethane or visco-elas- tic foams. Additionally, it works to minimize counter pressure by properly enveloping the shoulders and hips regardless of the sleep- er’s body size. The unique foam formulation offers improved, fast recovery to allow the sleeper to turn easily while the mattress features edge-to-edge support and reduced motion transfer. Focused on the needs of the retailer, Ergo Majestic’s historical sales have re- sulted in a 97% satisfaction rating from consumers with an annualized return and comfort exchange rate of less than 3%. Additionally, the Ergo Majestic bedding line offers a 65% margin that is competitively priced in the medium premium price range. The company’s product line, point of sale materials, handouts and RSA training gen- erates a higher closing ratio, return cus- tomers and referral recommendations from satisfied customers. “We are here to address fundamental con- cerns for mattress retailers,” said Martens. “Most dealers along with their competitors sell virtually the same products with minor changes and pricing as the primary sales tool. The Ergo Majestic sells on the customer’s needs and relieving pain and providing com- fort. By addressing the customers’ physical issues and needs, our Ergo Majestic bedding line breaks this buying cycle with a proven and real solution offered by your store that no one else has to offer this baby boomer or elderly customer.” Visit
ergosleepcenters.com
34 Sleep Retailer / Winter 2016
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