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Integrated Listening Systems’ Dreampad Pillow Delivers Calming Sound Technology By Gretchen Kast

Integrated Listening Systems’ innovative Dre- ampad pillow is a sleep accessory unlike any other. Using advanced Intrasound Technology transducers, the Dreampad delivers music in- ternally through a gentle vibration to promote relaxation and improve the quality and length of sleep.

A leader in psychoacoustics research and training since 2007, Integrated Listening Systems has primarily focused on sound and movement therapy for pediatric purposes. By altering the frequencies, iLs creates pro- cessed classical music to aid brain improve- ment for people with strokes, brain injuries, children with ADHD and autism. The Dream- pad technology has been used for years in iLs’ headphone products, where the calming effect of the transducers was first noticed. In 2011, the company developed the Dreampad pillow as a solution for children who could not wear headphones because of tactile hyper- sensitivity. Originally sold exclusively through pediatric psychiatric and clinical channels, the results of the Dreampad were so successful with children that the company started to re- ceive feedback from parents as well. “When sleep improves, the benefits trick- le down to waking life,” explained Integrated Listening Systems CEO Randall Redfield. “The parents of our customers’ patients start- ed to notice improvements in school and oth- er daily activities—and even began to borrow the pad for their own use.”

In 2014, the company responded to con- sumer requests by re-designing the con- struction of the Dreampad pillow to better benefit adult consumers—delivering the suc- cessful technology within a plusher, more comfortable product. “Most ‘sleep technology’ is geared towards

tracking,” Redfield continued. “While that is beneficial for mindfulness training, there didn’t seem to be any products like ours that

work to actually help people sleep better— products that physically adjust the environ- ment and make it more conducive to sleep.” Beyond providing a comfortable sleep sur- face, the Dreampad is designed to specifi- cally address complex obstacles that prevent people from getting sleep. Each Dreampad comes with a free, downloadable app that in- cludes five different music choices that have been created to induce relaxation and sleep with particular tempo, frequency filtration and non-melodic ambient sounds. The pillow then serves as a playback device, using imbed- ded transducers to produce music that can only be heard by the person using the pillow. Rather than resonating through the airwaves and in through the ear, the sound travels via vibrations through the cranium—providing gentle and specific stimulation that activates certain neural pathways and stimulates the body’s relaxation response. This creates a calming effect that alleviates stress and anx- iety, slowing the “mind racing” feeling that prevents many consumers from falling and staying asleep.

“Dreampad is a unique tool that can be used in conjunction with other sleep-promot- ing methods and habits,” Redfield said. “We’re happy to provide a solution to reduce peo- ple’s stress because if we can address that core cause, then they’re halfway to getting a great night sleep.”

Coming from a clinical background, iLs sets itself apart in the growing accessories market by backing up its claims with sci- ence-based, data-driven research. In addition to improving the length and depth of sleep, the Dreampad has been proven to help re- duce anxiety and improve sleep habits. A recent study conducted by researchers at Sleep Image, Inc. monitored the effect of the Dreampad on the relaxation response of ‘nor- mal’ adults with no insomnia or stress relat- ed diagnoses. Using heart rate variability as

measurement, this study measured changes in the Parasympathetic Nervous System—the system that governs the body’s ability to relax (as opposed to the flight-or-flight response of the Sympathetic Nervous System). Within five minutes of use, the Dreampad showed an 85% success rate in stimulating the para- sympathetic

nervous system—and thereby

providing a quantifiable calming effect. Oth- er clinical studies have shown the product’s positive effects for people with ADHD, Aus- tism Spectrum Disorders and PTSD—not only providing improvement in sleep quality but in daytime performance as well.

Dreampad is currently available for pur-

chase online and through smaller clinical channels, but Integrated Listening Systems is focused on expanding distribution to in- clude traditional brick-and-mortar retail and corporate wellness programs. Ranging in re- tail price from $159 to $179, the Dreampad is available in four different hypoallergenic pillow models. The company also offers a variety of additional add-on products, in- cluding Bluetooth Receivers and preload- ed MP3 players in addition to pillow cases designed to snuggly fit the different size pillow options. A high-tech, research-driven bedding product, the dynamic Dreampad pillow offers retailers an experiential sales opportunity that truly resonates with today’s discerning consumer. Visit 53

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