MATTRESS
Customatic Adjustable Bedz Unveils Adjustable-Friendly Mattress Division
By Brooke S. Pisarsky Customatic Adjustable Bedz will unveil a new division and mattress brand, myContour, at the upcoming Winter Las Vegas Market. The new line is the company’s first foray into mat- tresses specially designed to work with its extensive adjustable bed frame line. The myContour collection
will feature
three models: the Custom Support Tech- nology (CST), the Butterfly King and the INSPIRE. The new CST mattress provides a revolutionary sleeping experience that allows consumers to adjust the mattress’s support system with the push of a button. The CST uses the patented “PostureScan” technology to provide consumers with the ability to adjust from ultra-plush to extra firm support using a wireless hand remote. The CST mattress is hyper-responsive and con- forms to every shape, size and body mass. PostureScan measures and calibrates by responding to the slightest pressure and cradles the body to achieve maximum, pres- sure-free support while allowing consumers to select personalized comfort levels.
The Butterfly King mattress is a unique sleep solution for those who share a king size bed on an adjustable bed frame. The mattress is split at the head and foot to offer sleep part- ners the opportunity to personalize their sleep while the center third remains adjoined. The independent flexibility of each side of the mat- tress provides a single sleep surface for cou- ples without limiting or sacrificing adjustability and individual comfort preferences. “For years the adjustable bed category has
been faced with the challenge of providing customization for couples who sleep togeth- er. The solutions currently available are min- imal, either offering synchronized bases to work together with a single king mattress or using two twin XL mattresses which causes a conflict for togetherness,” said Customatic Adjustable Bedz Partner Phil McCarty. “Our Butterfly King offers today’s couples a solu- tion with a single sleep surface while pro- viding the freedom of individual customized adjustability when desired.” The new INSPIRE mattress combines la- tex and memory foam comfort layers, creat-
ing a very unique feel that is similar to today’s popular Internet offerings yet provides great- er value, quality and pricing in direct compar- ison.
“Our new ‘myContour’ brand enhances the retail floor because it’s about opening a new doorway to explore mattress advancements that give consumers new alternatives to bet- ter fit their personalized sleeping needs,” said Customatic Adjustable Bedz Partner Phil Sherman. “We have made it possible for cou- ples to sleep side by side and enjoy the full benefits an adjustable foundation has to offer without compromise.” Visit
customaticbedz.com
E.S. Kluft & Co. Honors Aireloom Founder With New Anniversary Collection
By Brooke S. Pisarsky To celebrate the 75th anniversary of its Aire- loom brand, E.S. Kluft & Company is debuting the new collection named for Aireloom found- er and sleep products industry pioneer, King Karpen, at the Winter Las Vegas Market. “Our company and the mattress industry stands on the shoulders of pioneers like King Karpen, so there is no better way to celebrate Aireloom’s 75th anniversary than with a collec- tion honoring the founder,” E.S. Kluft & Com- pany President and CEO David Binke said. The Aireloom Karpen Collection includes
the Luxury and Sidestitch lines with eight models that offer the high quality, labor-in-
tensive craftsmanship and superior materials for which the company’s Kluft and Aireloom brands are known. The collection’s Luxury line features five models made from highest quality Belgian jac- quard damask with Aireloom’s signature verti- cal stitched borders and individually wrapped, tempered, nested and zoned coils. The Luxu- ry line also uses Joma wool, certified organic cotton and ventilated Talalay latex supported by an eight-way hand tied box spring. The Sides- titch line features three handmade models con- structed of more than 45 pounds of natural cot- ton and, in tribute to King Karpen, will be hand sealed with over 560 heritage side stiches.
Both lines also feature Aireloom’s propri-
etary, state-of-the-art designed coils that curve heavy gauge metal into delicate inner springs, providing reactive support for premi- um all-night rest. “In 1940, the glamour of Hollywood in- spired Aireloom founder King Karpen to create the world’s first handmade luxury mat- tress,” said E.S. Kluft & Company Director of Marketing David Long. “Today we are hon- oring his timeless craftsmanship with plush, luxurious beds that combine classic Holly- wood style with modern innovations to deliver a superior sleep performance.” Visit
kluftmattress.com and
aireloom.com
sleepretailer.com 37
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