WORLD NEWS
Fluidra Acquires South Africa’s Leading Pool Company
Fluidra has announced that with a 72% holding, it now has control of South African company WaterLinx, the continent’s pool market leader. In South Africa, WaterLinx has a market share of more than 30%, with sales of €32m. The company has four production centres and ten sales branches located throughout South Africa.
South Africa is the sixth largest market for pools in the world, with nearly 800,000 residential pools and 2,000 public pools. Thanks to this move, Fluidra is advancing in Africa (and in South Africa more specifically), where it will be pr omoting the sale of value- added products for private pools, as well as the commercial pool and irrigation areas. The country is also a gateway for other markets on that continent, because it has a major influence on the countries around it, like Namibia, Mozambique and Zimbabwe, as well as all of the other Sub-Saharan countries.
Staff at WaterLinx’s Johannesburg Head Office
South Africa is the most modern and advanced economy in Sub- Saharan Africa, accounting for 23% of the continent’s GDP. With a population of 52 million people, the country is experiencing a rise in its middle class and has become one of the BRICS countries with the greatest growth potential, as well as the only African country forming part of the G20.
Fluidra opened its first affiliate in this country in 2009, with sales branches in Johannesburg and Cape Town. In Africa, Fluidra also has own presence in Morocco and Egypt. The move further confirms Fluidra’s strength and leadership in international markets.
The Futuristic Sauna That Simply Fits Anywhere!
Anyone who’s ever dreamed of having their own private sauna, has previously needed sufficient space for it. That space could then no longer be used for other purposes once the sauna was installed. Until now that is. That’s because the designers at KLAFS have developed a whole new, radically different sauna design – the S1 – the world’s first sauna that retracts at the touch of a button. The key highlight of this sauna is its minimal space requirements. In its fully retracted position the S1 is a mere 60cm deep, just like the average wardrobe. Yet the S1 is a really stylish, high quality, beautifully designed sauna down to the last detail and with room for the whole family.
By pressing a button on the new, extremely compact and slim controls on the front panel, the S1 extends into a ready-to-use sauna in just 20 seconds and is nearly three times as deep. That’s because it consists of three
elements, which can be completely fitted into each other virtually silently and synchronously, thanks to patent-pending eMove technology. The flexible connection technology between the individual elements also ensures that the S1 easily overcomes any small irregularities in the floor and can put a wide variety of floor coverings to the test with its unique skills. The new KLAFS S1 is also designed as a completely self-contained, mobile system. In this way, a guest bedroom, workroom or living room stays just the way it was wherever the
sauna is located. The sauna can be moved just like a wardrobe if you move out. When it comes to design variety, the sauna of the future blends in with the KLAFS tradition.
The S1 is available in three sizes (small, medium and large) and offers nu merous trim and panel options.
KLAFS GmbH & Co. KG +49 (0)791 501-0
www.klafs.com
NSPF® Expands With In-House PR Specialist The National Swimming Pool Foundation® (NSPF® ) has
recently appointed Jacki Krumnow to the position of Public Relation Specialist. Ms Krumnow has been hired to help create magic within the foundation by pushing for the NSPF to become a household name within the aquatics industry. Ms Krumnow was welcomed on to the team after the Chief Marketing and Information Officer, Alex Antoniou, made the decision to hire an in-house Public Relation Specialist. “Hiring Jacki as the Public Relation Specialist is a natural evolution for the grow th of NSPF. We are excited for what the future holds for us and Jacki’s skills and talents will play a major role in shaping the future for NSPF.”
80 October 2015 SPN
Jacki joins the NSPF after graduating with a master’s degree in Public Relations from Kent State University in 2014 and brings a fresh thought process and recent discoveries to the team. She will not only take the helm of NSPF’s news media outreach, but also contribute heavily to the foundation’s blog. Jacki has been an avid blogger for nearly four years and is excited to contribute to the expansion of knowledge for the pool, spa, and aquatics industry.
Jacki will be attending the NSPF’s World Health Aquatic™ Conference this October and looks forward to meeting the industry leaders and learning more about the ins-and-outs of aquatics.
www.swimmingpoolnews.co.uk
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