SHOW PREVIEW
Piscina & Wellness Barcelona Grows Alongside Domestic Sector Recovery
The Piscina & Wellness show expects to grow by 11% in terms of the number of direct exhibitors and exhibition space compared to 2013
We preview Barcelona’s Piscina & Wellness exhibition which is benefitting greatly from the Spanish wet leisure industry’s impressive growth in sales so far this year By Jon Wadeson
he Piscina & Wellness show taking place 13 - 16 October this year expects to grow by 11% in terms of the number of direct exhibitors and exhibition space compared to 2013. This increase is in part due to the four day event benefitting from a climate of recovery in Spain that has seen the country’s domestic sector record an increase in sales of over 8% in the first quarter of 2015 with some 11,000 new installations. That’s 10% more than in the same period last year, according to ASOFAP (the Spanish Association of Swimming Pool Manufacturers).
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The level of exhibition space taken at Fira de Barcelona is a clear sign of the international interest that the Spanish swimming pool market is generating once again and the tourist industry’s heavy investment in water-based facilities and wellness equipment. Organised by Fira de Barcelona in partnership with ASOFAP, it will be attended by exhibitors from 25 countries and it is estimated that around 300 will be exhibiting at the October event, occupying space in excess of 12,000 sq. m. Many leading brands will be present in each of the exhibition’s three theme areas: Residential Swimming Pools, Wellness & Spa, and Public Swimming Pools (which include sports and recreational facilities). After Spain, the country with most exhibiting companies is China, followed by France, United States, Netherlands, United Kingdom, Germany, Belgium and Turkey. In this respect, Piscina & Wellness Barcelona has maintained
78 October 2015 SPN
one of its main characteristics: its international scope, with more than 60% of its exhibitors coming from foreign markets. Regulars to the event and flying the flag from the UK will be Artesian Spas who will be exhibiting their full range of hot tubs including the unique Platinum Elite range. They will be joined by Aqua Spa Supplies with their range of hot tub and spa accessories, atg UV with their water treatment solutions, heat recovery experts Calorex, heating equipment manufacturer Elecro Engineering and ITS Europe with their water testing products to name just a few. Thanks to cooperation agreements signed with the Royal Spanish Swimming Federation, the Spanish Federation of Camping and Holiday Park Companies (FEEC) and the Spanish Federation of Municipalities and Provinces, the event organisers have an extended offering and have been working hard to attract new demand segments related with sport, tourism, health, leisure and wellbeing, without neglecting the professionals who traditionally comprise a large part of its visitors: architects, engineers, builders, installers and distributors of swimming pool and wellness material and equipment. The high proportion of visitors from abroad (37% in the 2013 edition) is another factor that draws exhibiting companies, creating opportunities for business contacts with professionals from around the world that will help boost their exports. Morocco will be the guest country at this year’s event. It is also planned to organise business meetings
between foreign exhibitors and visitors and business rounds with ‘hosted buyers’ – buyers invited by the exhibition – from a number of countries, mainly from Europe, the Mediterranean area and Latin America, but also from growing Central African countries. Eloi Planes, Chairman of Piscina & Wellness Barcelona’s Organising Committee, explained: “The Exhibition’s internationality is still one of its cornerstones, helping to fuel export growth, foster international business relations and promote experience and know-how exchange among professionals from different countries. The swimming pool industry is evolving; increasingly innovative and more sustainable, with a closer association with wellness, it is currently perceived as a resource for offering new experiences to users.”
A GREATER PRESENCE OF WELLNESS At this year’s event, there will be a much greater focus on wellness. Not only has it been added to the exhibition’s name, but its presence in the exhibition and the activities on offer has increased by 15%. Thus, the exhibition will host the second edition of the Wellness & Spa Event, an international forum which will bring recommendations for increasing the financial return of wellness centres, attended, among others, by architects, consultants, business owners and managers of centres in various countries.
The exhibition will also recreate a fully functioning wellness centre, designed and equipped with the latest solutions supplied
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