HIGH-END HOT TUBS
With a cutting edge curve design, you’ve simply never seen a hot tub that looks like the J-585™ from Jacuzzi®
measures 231 x 231 x 92 cm and offers room for six to seven adults, making the J-585™ a perfect gathering place. Available in eight shells and two cabinet options, the J-585™ has optional features of Bluewave®
Amplified Sub-Woofer.
STABLE OF PRODUCTS HELPS SPA CREST WITH HIGH-END Spa Crest Europe have benefitted from the strategic branding within their stable of products, with three distinct product lines aimed at the top, middle and bottom of the acrylic spa market. Tony Welsby, Spa Crest Europe’s Managing Director, explained: “Within Spa Crest Manufacturing’s product range, hot tubs are marketed under three distinct brands, Spa Crest, Coastal and Vision, with Spa Crest being presented as good, Coastal as better, and Vision as best.”
So, how does this strategy benefit prospects who are looking for a high end hot tub whilst assisting Spa Crest retailers faced with such a prospect in closing a sale? Tony continued: “As with any market, there is always a proportion who are not price-driven and look to buy the best, and this end of the market has held up
Spa Stereo, Premium Speakers and
well and expanded over the last year or so. We even get people occasionally ask dealers, straight off the bat, ‘what’s the best one you do?’. It’s important to ask lots and lots of questions about the client’s needs, desires and aspirations, not just their budget. This will help you gauge where they sit in the market, and narrow down to two or three likely models which suit their criteria. Then, having the three separate brands within the stable makes it very easy to point high end buyers straight in the direction of the Vision range, as, whilst it has the same excellent build quality and reliability of any Spa Crest hot tub, it has demonstrably superior features, specifications and performance benefits over the other two brands which build value and justify the £10,000 price breaks compared with the other two brands, and which high end buyers demand.”
VITA’S TOP-END TUBS PROVING TO BE VERY POPULAR Aqua Warehouse Group, distributor of Vita Spa’s in the UK, have noticed a significant increase in their higher end 700 series sales during 2015, with sales up an incredible 78% on 2014 so far to date.
The twin-lounger Gemini is part of Spa Crest’s top-end Vision series
www.swimmingpoolnews.co.uk
“It was immensely important that with the economy and our industry growing again that we had our high end spas full featured and competitive in the £10,000 price bracket, a bracket we’ve not really targeted before,” commented Graham Message of Aqua Warehouse Group. “It was also important that our dealer network understood our 700 series and are able to promote the wealth of features it has compared with other manufacturers at a similar price to us,” continued Graham. The 2015 Vita 700 series has had some nice features added with Smart Touch Controls, Symphonic Wave Seat, Wi-Fi and UV purification now fitted as standard in the UK. In this modern world we live in where most devices are now touch screen operative, the new Balboa Smart Touch controls has simplified the spa use as it’s as simple as using a smartphone, even when wet!
and in some cases very strong growth as an increasing number of customers have both the appetite and funds for high- end products that command a premium price tag thanks to them featuring all the latest technologies and innovations”
Many brands are reporting decent
Vita’s new Symphonic Wave Seat is fitted to all 700 models and this special seat offers a totally different and fast moving massage from four rows of jets that cover the whole back. This versatile massage sequence allows only one row of jets on at any one time and quickly move down each row before returning to the top row again, an incredibly soothing addition to any hot tub. Vita Spa also go that little extra when it comes to water management. Some manufacturers use Ozone in their spas, a few use upgraded UV for their purification, however the Vita 700 series takes the belt and braces approach to purification and uses both UV and Ozone units fully to maximise their water management system that works alongside the high volume circulation pump. With all these features, a competitive price point and fantastic margins for the dealers you can see why the Vita Spa 700 series is proving so popular.
The 2015 Vita 700 series features
models such as Chateau and has had some nice features
added such as Smart Touch Controls
SPN October 2015 57
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