HOT TUB & SWIM SPA NEWS Golden Coast Accessories Add Value
To Hot Tubs At Every Price Level Whether a customer has started with an entry- level hot tub or splashed out £10,000 or more on a top-end model, Golden Coast is keen to help businesses maximise user enjoyment and generate continuing income through add-on enhancements.
“At the point of sale there is an excellent opportunity to upsell,” said Jamie Adams, Golden Coast’s Managing Director, adding: “But the installer’s relationship with a customer shouldn’t end there. “If you can keep the contact going by offering something new on a regular basis, you will strengthen that connection and ensure the customer sees you as the first point of call for all future purchases and advice. Every time you speak to customers you have the chance to discover more about their backgrounds, lifestyles, wishes and needs – placing you in a better position to suggest products that appeal. “Timing is an important consideration. It often makes sense to intensify your promotion of hot tub add-ons in winter, when the demand for pool-related products is lower. This will boost your year-round profitability.” Golden Coast supports upselling and ongoing sales via its Essentials catalogue and there are hundreds of product lines to choose from, ranging from structural equipment,
lighting, cleaning devices and water treatment solutions to fragrances, drinkware, toys and games.
When it comes to steps, for example, the range covers everything from the affordable Handy Step with double tread to Signature Spa Steps with three or four treads, dual handrails, drink holders and towel bars. In between, you will find steps in a variety of shapes, sizes, load capacities, colours and prices to suit different situations. All provide slip resistance and easy assembly, and for outdoor use the catalogue includes weatherproof and UV-resistant choices. The Essentials catalogue’s handrail options start with the Spa Side Handrail, which needs no fixing as it is free-mounted under the base of the spa or hot tub. Additional features include its 180 degree swivel, a safety locking mechanism and an inbuilt LED mood light. Similarly, there is a wide selection of cover lifters to meet every need and budget. To give just one example, Cover EX is ideal for hot tubs in tight spots as it needs just 12 inches of clearance. Quick and easy to install, and boasting a high-quality aluminium and powder-coated construction, it will fit most square and rectangular hot tubs and spas. At the luxury end of the spectrum is the
CoverValet CV250, which features a pair of pneumatic arms for smooth and effortless operation.
Among Golden Coast’s top tips for a good add-on profit is its Spa Side Umbrella. It provides an attractive alternative to the traditional gazebo. Measuring nine-foot in diameter, it comes in a choice of three colours and has a crank and tilt mechanism for effort-free operation. It is quick and easy to install, or to remove from its base for storage, and can be supplied with a cover for protection when not in use.
Golden Coast 01271 378100
www.GCTrade.co.uk
Jacuzzi® Takes Its World-Renowned Legacy To Goodwood Revival
A world-leader in hot tubs, hydrotherapy and wellness products, Jacuzzi®
recently exhibited the original hydrotherapy pump that kickstarted the hot tub industry, plus a collection of original Jacuzzi®
show stand. In true Goodwood tradition, the team at hot tub retailer and Jacuzzi®
partners Euphoria Lifestyle, also wore vintage attire to complete the retrospective Jacuzzi®
experience.
The original hydrotherapy pump was invented by the Jacuzzi® brothers in 1956 to help a family member’s health condition, and initially became a small niche business selling the portable pump to hospitals and schools.
By 1968, Roy Jacuzzi, a third generation family member and keen entrepreneur, sensed the growing American consumer interest in health, fitness and leisure and invented and marketed the first self-contained, fully integrated whirlpool bath. Incorporating body jets into the sides of the tub, it became the bath that almost single-handedly created an industry.
As larger units were designed to accommodate more people, Jacuzzi® incorporated heating and filtration systems to keep the water warm and
32 October 2015 SPN images at the Goodwood Revival, on the Euphoria Lifestyle
clean, leading to the creation of the first hot tub in 1970. Unlike the whirlpool baths, hot tubs could be used outdoors with this new heating system for the very first time. Today, Jacuzzi®
has become one of the most recognised and
largest selling brands of jetted whirlpool baths, hot tubs and spas and helps set the standard the world over.
Speaking before the event, Mike Robinson, Managing Director of Euphoria Lifestyle, said: “Jacuzzi®
is a household name and
a brand that truly defined a new product, spawning a market in itself. Although there are now many replicas available, the original Jacuzzi®
hydrotherapy pump and its associated products are the genuine article when it comes to wellness and we are proud to showcase some of these exciting images and revisit the era where this legacy began.”
Jacuzzi Spa & Bath Ltd 0113 272 7430
www.jacuzzi.co.uk
Euphoria Lifestyle
01903 892555
www.euphoria-lifestyle.co.uk
www.swimmingpoolnews.co.uk
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