Events Worthy Let Them Eat Cake: Under the Big Top
April 2, 2012 Philadelphia, PA - Let Them Eat Cake arose from humble beginnings eight years ago when Harry Giordano, the Senior Director of Development for the Northeast Region at City of Hope, hosted a bridal event along with Mark Kingsdorf, Owner of Queen of Hearts Wedding Consultants, and together they noticed that it was the cake table at the event that was garnering the most attention of the attendees. This observation inspired the duo to come up with the idea for Let Them Eat Cake the very next year. Soon after, the two enlisted the help of Sarah Doheny of Your Unfinished Business Public Relations (YUBpr) in order to get the word out about this event, which benefits and raises awareness for City of Hope.
In the beginning, Let Them Eat Cake started as a wedding cake competition and, though it still has bridal undertones, the event has evolved over the years into something that really appeals to everyone. Today it is a true food event with wide ranging appeal.
Each year, the cake competition features a theme through which the compet- ing pastry chefs can use their imagination and veer away from the standard bridal format. The 2012 theme was "Under The Big Top.” Brides-to-be and fondant foodies converged upon the city on April 2nd at the Loews Philadelphia Hotel for this spectacular event. Professional pastry companies, bakeries, caterers, hotels and restaurants, along with student bakers each pro- vided a cake to be judged on design and taste.
For the event, cake designs were widely varied, including traditional, non-tra- ditional, ethnic, fantasy and seasonal creations. Cakes were judged in nine cat- egories, including: Most Artistic; Best Tasting; and Best Overall within the cate- gories of Professional, College and High School Vocational.
VIP judges from the culinary arts and wedding industries, as well as local celebrities, were on hand along with hundreds of Philadelphia foodies, brides- to-be and wedding industry professionals. Judges included notables like “Cake Diva” Sylvia Weinstock and Colette Peters, both of Food Network fame.
Gross proceeds from the event went to City of Hope, a National Cancer Research Institute-designated Comprehensive Cancer Center based in Duarte, CA. City of Hope is recognized worldwide for its compassionate patient care, innovative science and research. The organization collaborates directly with CHOP, University of Pennsylvania, Fox Chase and Jefferson University hospitals, so money raised at Let Them Eat Cake helps patients on a local level, as well.
This year, the Presenting Sponsor for the event was Nordstrom. Event Sponsors included: Bella Angel; Bouché Productions - The Bridal Event; Best Darn Kettlecorn; Brandywine Valley Talent; Centennial Lending Group, LLC; Eventricity; Ground Zero South Hair Salon; Harleysville Bridal and Tuxedo Shoppe; Korbel; Loews Philadelphia Hotel; The Merion - Catering and Special Events; Shutter Booth Philadelphia; and two little birds planning.
Supporting Sponsors for the event included: Laura Eaton Photography; Janis Productions Video Artistry; The Queen of Hearts Wedding Consultants; Philadelphia School of Circus Arts; Sweat Fitness; Sylvia Weinstock Cakes; The University of the Arts; and Your Unfinished Business Public Relations (YUBpr). Media Sponsors were: Mid-Atlantic Events Magazine; MainLine Today; Philadelphia Weekly; and the knot.
www.cityofhope.org photo credit: Laura Eaton Photography
Cake celebrity Sylvia Weinstock with students from the Restaurant School at Walnut Hill College
Winners David Reimund & Franco Avisi from The International Culinary Schools at the Art Institutes; Adelaide's Stefanie Murphy and Monica Motter and Stacy Hill and Suzy Vanhousen from Truly Custom Cakery with chair, Harry Giordano, City of Hope
Mid-Atlantic EVENTS Magazine 79
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