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The general nature of the meetings within these specialized mark Regional Sales for Gaylord National Resort and Convention Center events built-in to their agenda. Now, meeting planners are looking own networking and l


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In fact, he notes that among the pharma- ceutical, medical, legal, financial and insurance professions, all of these sec- tors are performing well, with the med- ical meetings market being the largest overall segment for the resort in the past year.


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hese specialized markets together account for about 22 percent of Gaylord National’s


overall group business. “As far as the aver- age size goes, we’re seeing all kinds of group sizes, ranging anywhere from 20 room nights to 2,000 room nights. A majority of the meeting sessions have a large training and development compo- nent to them, which we can support on all levels,” asserts Furnish.


“There’s almost always a high need for breakout rooms during training and edu- cation sessions,” he continues. “That being said, requests for audio, visual and lighting equipment and service are typi- cally higher in these markets than with other types of groups.”


The general nature of the meetings with- in these specialized markets is, in fact, changing, says Furnish. “Before, we saw these groups with networking opportuni- ties and events built-in to their agenda. Now, meeting planners are looking for venues that offer attendees the opportu- nity to select their own networking and leisure experiences. Our hotel space is created so attendees can find everything 'all under one roof,’ and move straight from sessions to a relaxed atmosphere after a long day of meetings.”


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Gaylord Hotels, as a whole, have been designed specifically with meetings, groups and conventions in mind, he adds. “Meeting planners value the serv- ice they receive from our highly trained,


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