The new Creekside conference room at The Inn at Lambertville Station in Lambertville, NJ
Clients have been very
receptive to
Garces’ Progressive Dinner, and several of these events have already been booked over the next few months.
Plenty of Versatility
Some planners from within these special- ized markets may choose to include activ- ities as part of the draw to their events, and for them, selecting a resort destina- tion is a great way to go. For those seeking a retreat-based experience for attendees, added amenities like on site restaurants, spa, golf, recreation and opportunities for nightlife make a destination even more appealing.
Professional services groups such as law firms, consulting and accounting firms often are not as “rate sensitive” as other groups, instead placing a premium on providing an environment with the high-
est quality accommodations, food, service and ambience for their intended audi- ence.
In addition, investment companies and financial services companies hold pre- sentations for current and potential clients, so a host facility has to make a good impression. Its recreational and food and beverage offerings are important to these groups, but the host facility also must be technologically equipped and comfortable, too.
According to Lauren Kautz, director of national accounts for Hershey Meetings in Hershey, PA, “Hershey Meetings includes two properties: The Hotel Hershey and Hershey Lodge. Together, they offer more than 900 guest rooms and over 125,000- square feet of meeting space.”
Hershey Meetings actively solicits and hosts meeting groups within the financial, legal, insurance, pharmaceutical and medical professions. “We are very active in
each of these industries, and have had recent success in all... We have been see- ing the legal and insurance markets become increasingly productive,” observes Kautz.
T
he legal and insurance markets comprise approximately 20 per- cent of the total meetings busi-
ness at Hershey Meetings. Hershey Lodge hosts about 100 meetings per year within these market segments, the most common type being training meetings, as the lodge lends itself well to technical meetings that focus on the meeting itself and on achiev- ing a specific goal.
At The Hotel Hershey, approximately 75 meetings annually are comprised of these markets, the most common type being incentive-based functions.
“The Hotel Hershey is more popular and has an atmosphere that attracts group who are looking to 'celebrate’ employees,” says Kautz. “Board meetings
their Mid-Atlantic EVENTS Magazine 13
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