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kets is, in fact, changing, says Doug Furnish, Vice-President of r. “Before, we saw these groups with networking opportunities and g for venues that offer attendees the opportunity to select their leisure experiences.”


highly attentive conference service pro- fessionals, who help with logistical needs before, during and after the meet- ing.”


For these groups, ample hotel space and functionality are vital. At Gaylord National, located across the river from Washington, DC, meeting space and guest rooms are housed in close proxim- ity to each other. Add to that numerous restaurants, indoor garden spaces, nightlife and fitness center available on site, and attendees have everything they need for a memorable experience.


“At the end of the day, our employees, called 'STARS’ (smiles, teamwork, atti- tude, reliability, service), work hard to create a flawless meeting experience for our guests,” says Furnish. “It’s a proven model of success that works here inter- nally, and is reflected in our high-reten- tion rates for meetings.”


“We pride ourselves in understanding the meetings, groups and conventions market, and maintaining a solid relation- ship with our customers,” he continues. “Not only do we tailor our meeting pro- posals to their needs, but take the time to understand the 'big picture’ goals and objectives - which ultimately leads to our clients’ success.”


T


o the planner, meeting their goals is what matter most. The venues chosen for their meet-


ings can help make the most of their attendees’ overall experience.


After all, the meetings of companies and organizations within these industries can be a win-win, so long as both plan- ner and facility are on the same page and are working toward the same goal - the success of the meeting or event.


Mid-Atlantic EVENTS Magazine 19


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