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PROJECT / THE AJAX EXPERIENCE, AMSTERDAM, THE NETHERLANDS


LED ribbon strips of light are integrated into the design to create the green ‘lightbox’ effect of the training field speed pods.


on the visitor as they travel through the exhibition. Hundreds of small Luminergie LED spotlights run along specially designed integrated tracks and light the two large showcase displays underneath the stadium. The showcases contain a variety of apparel, trophies and memorabilia of the club’s his- tory. LED strip lights are integrated into the design to create the ‘lightbox’ effect of the three training field pods and the interac- tive tables as well as all of the descriptive display counters. iGuzzini square recessed ceiling lamps are dimmed in sequence with a motion detector system and used as downlights inside the interactive technique booths. Each station is sealed by coloured tempered glass, allowing visitors to engage


in game-inspired sequences of the unique training programs developed by Ajax FC. Sixteen Philips Selecon Display fixtures are used without colour filters and twelve other fixtures with warm hues of the Rosco 19 fil- ter literally puts the spotlight on the visitor as they travel through the exhibition. “We’re giving the visitor a taste of what it’s like to be a famous player. Putting them in the spotlight creates a connection, a rela- tionship between them and their heroes,” says Roupinian. Visitors also get the chance to visit the locker room and take a walk down the tun- nel to the pitch. Red spotlights again make the visitor the star of the show, while red beams create the illusion of the stadium.


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