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PROJECT / BOFFO BUILDING FASHION SERIES, NEW YORK CITY, USA


LIGHTING SPECIFIED Boffo 1


3 x High End Systems Intellaspot automated luminaire 1 x High End Systems Road Hog Full Boar console 1 x High End Systems FQ-100 fog machine 16 x WAC Lighting MR16 Track Head 32’ WAC Lighting Low Voltage Track 3 x Philips Color Kinetics Colorblast 12 RGB LED floodlight 12 x Juno Lighting Trac 12 Mini LED spotlight / Permlight Twister LED Node


2 x Leviton/Optima Lighting 4-Channel DMX Dimmer Pack (Levi- ton D4DMX-MD5, Optima Lighting Matrix DMX Pro+) 1 x e:cue Butler DMX Engine Lightolier Par38 Track Heads and Track


Boffo 2


13 x Altman AR-111 Pin Spot 6 x Altman PAR56 Fixture (300W WFL) 3 x Altman SpectraCyc (RGBA LED)


15 x Generic 50W Bi-Pin Low Voltage Lamps w/socket 9 x Juno Lighting Trac 12 Mini LED spotlight


2 x Leviton/Optima Lighting 4-Channel DMX Dimmer Pack (Levi- ton D4DMX-MD5, Optima Lighting Matrix DMX Pro+) 1 x e:cue Butler DMX Engine Lightolier Par38 Track Heads and Track


Boffo 3 PROJECT DETAILS


Boffo Building Fashion Series, New York City, USA Client: Boffo


Architect / Artist: 1 - Gage | Clemenceau Architects; 2 - Marc Fornes :: THEVERYMANY; 3 - Graham Hudson; 4 - SoftLAB; 5 - Easton + Combs


Lighting Design: Focus Lighting


Lighting Design team: Brett Andersen – Principal Designer; Michael Cummings – Principal Designer; Joshua Spitzig – Lighting Designer; Juan Pablo Lira – Lighting Designer; Ryan Fischer – Assistant Lighting Designer


Focus Lighting worked closely with Graham Hudson to design the lighting for the third pop-up shop in the Boffo Building Series. Decorative fixtures that have been broken and painted to display wear and tear are mounted on the disintegrating ceiling, and flickering fluorescents usher in guests at the entry.


spots to make each item of clothing pop against Easton+Combs’ architecture. Paul Gregory, Principal of Focus Lighting, commented: “We try to never pass up an opportunity for creative collaboration. It is good for our designers. We saw the Boffo Building Fashion Series as five different exercises to create something truly unique. This stimulation of creativity has always been the centre of our lives. It is in our DNA.” www.focuslighting.com


DEUTSCH DEUTSCH


Focus Lighting hat die Beleuchtung für eine Reihe von fünf komplett einzigartigen Pop-up-Shops für die diesjährige Boffo Building Fashion Series entworfen. Durch die enge Zusammenarbeit mit jedem Designer waren die Beleuchtungsdesigns in der Lage, kontrast- reiche Visionen für diese unvergleichlichen Shops zu erzielen. Boffo ist eine gemeinnützige Organisation, welche die Öffentlichkeit über Kunst und Design schult und gleichzeitig Künstlern und Designern die Möglichkeit bietet, ihre Arbeiten zu präsentieren. Jedes Jahr organisiert Boffo Building Fashion – ein Programm, dass die Verbindung zwischen den Be- reichen Architektur und Mode untersucht. Es bringt Architekten mit Fashion-Designern zusammen, um an dem Design einer Reihe von Pop-up-Shops zu arbeiten. Focus Lighting wirkte an dem ersten Pop- up-Shop mit und war erfreut, beauftragt zu werden, das Beleuchtungsdesign für die restliche Serie zu


beschaffen. Paul Gregory, Direktor von Focus Lighting, erklärte: „Wir bemühen uns, uns nie eine Gelegenheit für eine kreative Zusammenarbeit entgehen zu lassen. Das ist gut für unsere Designer. Wir haben die Boffo Building Fashion Series als fünf unterschiedliche Auf- gaben verstanden, um etwas wirklich Einzigartiges zu kreieren. Diese Förderung der Kreativität war stets der Mittelpunkt unseres Lebens. Es ist unsere DNA.”


ITALIANO


Focus Lighting ha progettato l’illuminazione di una serie di cinque negozi pop-up assolutamente unici in occasione del Boffo Building Fashion Series di quest’anno. Attraverso una stretta collaborazione tra i designer, i lighting design hanno dato il proprio contributo per realizzare delle immagini contrastanti per questi negozi unici al mondo. Boffo è un’ organiz- zazione non-profit che istruisce il pubblico sull’ arte e sul design, dando l’opportunità ad artisti e designer di mostrare le loro opere. Ogni anno Boffo organizza


2 x Generic Dual-Head Stand-Mounted 1000W Halogen Worklight 4 x Generic 250 watt Halogen Portable Worklight 6 x Generic Polished Brass 2-Lamp Surface Mount Decorative 10 x Generic Clamp Worklight w/50W PAR38 2 x Generic 48” Surface-Mount T8 Fluorescent Fixture 3 x Generic Cord-and-plug medium base sockets w/ 25W Frosted A19 Lamp


2 x Leviton/Optima Lighting 4-Channel DMX Dimmer Pack (Levi- ton D4DMX-MD5, Optima Lighting Matrix DMX Pro+) 1 x e:cue Butler DMX Engine


Boffo 4


32 x Generic Clamp Worklight w/35W PAR20 28 x Eliminator Lighting PAR36 Pinspot 3 x Generic Clamp Worklight w/35W PAR20 1 x Generic 250W Halogen Portable Worklight 2 x Generic Cord-and-plug medium base sockets w/ 25W G30 Lamps


2 x Leviton/Optima Lighting 4-Channel DMX Dimmer Pack (Levi- ton D4DMX-MD5, Optima Lighting Matrix DMX Pro+) 1 x e:cue Butler DMX Engine


WAC Lighting Par38 Track Heads and Track Boffo 5


16 x Generic Clamp Worklight w/35W PAR20 28 x Eliminator Lighting PAR36 Pinspot


16 x Generic Cord-and-plug medium base sockets w/ 60W Frosted A19 Lamps


2 x Generic Dual-Head Stand-Mounted 1000W Halogen Worklight 2 x Generic Cord-and-plug medium base sockets w/ 25W G30 Lamps


2 x Leviton/Optima Lighting 4-Channel DMX Dimmer Pack (Levi- ton D4DMX-MD5, Optima Lighting Matrix DMX Pro+) 1 x e:cue Butler DMX Engine


WAC Lighting Par38 Track Heads and Track


Building Fashion, un progetto che unisce il genio di architetti e stilisti nella creazione di una serie di cinque negozi pop-up. Focus Lighting aveva già col- laborato alla realizzazione del primo negozio pop-up, quando con sua grande gioia gli è stato chiesto di provvedere al lightening design di tutti gli altri pezzi della serie. Paul Gregory, direttore della Focus Light- ing, ha commentato: “Cerchiamo di sfruttare ogni opportunità di collaborazioni creative. È un’occasione davvero importante per i nostri designer. Abbiamo pensato a questi cinque Boffo Building Fashion Series come a cinque diverse opportunità per creare qual- cosa di veramente unico. Questa slancio di creatività è sempre stato al centro delle nostre vite. Fa parte del nostro DNA.”


ESPAÑOL


Focus Lighting diseñó la iluminación para una serie de cinco tiendas temporarias totalmente únicas para la Boffo Building Fashion Series de este año. A través


de una cercana colaboración con cada diseñador, los diseños de la iluminación ayudaron a lograr imágenes altamente opuestas para estas tiendas únicas en su tipo. Boffo es una organización sin fines de lucro que brinda educación al público sobre arte y diseño a la vez que brinda la oportunidad a artistas y diseñadores de exhibir sus trabajos. Todos los años Boffo organiza Building Fashion - un programa que investiga la con- exión entre los campos de arquitectura y moda. Reúne a arquitectos con diseñadores de moda para colabo- rar en el diseño de una serie de cinco tiendas tempo- rarias. Focus Lighting participó en la primera tienda y tuvo el agrado de que se le solicitase proveer el diseño de iluminación para el resto de la serie. Paul Gregory, Director de Focus Lighting, comentó: “Tratamos de nunca dejar pasar la oportunidad de una colaboración creativa. Es bueno para nuestros diseñadores. Vemos al Boffo Building Fashion Series como cinco ejercicios diferentes para crear algo verdaderamente único. Esta estimulación de creatividad siempre ha sido el centro de nuestras vidas. Está en nuestro DNA.”


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