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PROJECT / BOFFO BUILDING FASHION SERIES, NEW YORK CITY, USA
facet is attached to the adjacent facet using a system of precisely bent aluminum clips.
#2: Fibulae Marc Fornes :: THEVERYMANY + Irene Neuwirth
September 29 – October 12, 2011 The 1,800 sqft pop-up shop displayed the work of Los Angeles-based jewelry designer, Irene Neuwirth. As a “leading figure in the development of computational protocols ap- plied to the field of design and fabrication”. Marc Fornes :: THEVERYMANY was selected by Irene Neuwirth, Boffo and a team of judges to create an environment that melds structural designs with Neuwirth’s elegant, one-of-a-kind jewelry. Marc Fornes :: THEVERYMANY designed Fibulae to be an “embroidered symbolic brooch, showcas- ing the vibrant multicolour collection of Irene Neuwirth”. 7,000 brushed aluminum parts were pre-cut and then assembled into 28 sculptural modules using thousands of rivets. The complex system of intertwin- ing tubes showcase Neuwirth’s jewelry in 19 glass cases located at the branches’ endpoints. Andersen imagined Fibulae as a “hidden jewel in a forest – glistening in the sunlight during the day and illuminated by a warm internal glow in the evening.” During the day, the room’s perimeter walls are lit, which is then reflected by the sculpture’s golden metal surface. At night, on the other hand, light from fixtures mounted within the sculpture filters through the flower-like cut-outs on the metal, projecting patterned light on all of the perimeter walls and ceiling. In both scenes, Neuwirth’s jewelry - displayed in individual glass cases - takes centre stage through the use of ceiling mounted pin-spots, and small LED accents mounted to the actual sculpture.
#3: Patrick Ervell + Graham Hudson October 20 – November 2, 2011 Focus Lighting worked closely with Graham Hudson to design the lighting for the third pop-up shop in the Boffo Building Series. The space morphed into a decaying shell to house Ervell’s products, which are known for their “innovative materials and uncon- ventional application”. From this destruc- tion is a literal and figurative transforma- tion into art and design. The lighting design was inspired by both the environment’s beauty as a crumbling shell and its rugged- ness as a space in the midst of transforma- tion. Focus Lighting created what appears to be the existing lighting that has since deteriorated and been partially destroyed along with the rest of the space. Decorative fixtures that have been broken and painted to display wear and tear are mounted on the disintegrating ceiling, and flickering fluorescents usher in guests at the entry. To correspond to the shop’s transformative ele- ment, flood lights and string lights, which are typically used as temporary lighting in construction, are worked into the scaffold- ing. The design of the space goes beyond the typical retail storefront. Instead the intent is for the function of the store to disappear to leave visitors immersed in an integrated environment with garments in it. The objective was to light the space and the garments as an integrated whole. Floodlights project patterns on the wall, the play with patterns and grids mimicking the structure of Graham’s design.
#4: SOFTlab + The Lake & Stars November 10 - 23, 2011
The SOFTlab-designed pop-up shop for The Lake & Stars plays with the concept of viewing cones to provide visitors with two entirely different shopping experiences. Focus Lighting used these cones both as a
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