Focus 3RD-PARTY GAME DEV
there are a numBer of chanGes
impactinG the industry, includinG
country By country
reGulation.
“Flash will continue to be important in near future. With AS3, many of the issues in flash have been resolved. There is a strong player base for download games also. We believe in future, players will prefer to play on flash than download the games. However, as most of the mobile browsers do not support flash, we think HTML5 will be preferred technology for the mobile platforms.”
Scott Smith - Next Gen Gaming: “Whilst the download market is still enormously important, it is clear there is a strong trend towards Flash/Java products launched directly from websites.”
How different is your work environment now - as compared to working in a larger gaming company?
Peter Causley - Lightening Box: “Less committee decisions as to what can and
“We believe that the technology and
player preferences are changing very rapidly. With the growth of smart
phones and hand held devices, the access point of the games will change
rapidly. Companies, who will embrace
these changes, will become much stronger. Cozy Games is a
company that
invests heavily into innovation and
new technology.” Jaydeep
Chakravartty, Cozy Games.
can't be done, we say yes to ideas more often than no.”
Scott Smith - Next Gen Gaming: “A closer, more flexible and less bureaucratic experience.”
Justin Chamberlain - Betlow: “We have a nice, small tight team that gels and works. I wouldn’t like to be part of a larger gaming company.”
Jaydeep Chakravartty - Cozy Games: “Cozy Games is a 200+ technology company. We believe we have a perfect mix of casual and formal in our work environment. The average age of our employees is 26 years. We work in small teams who focus on a particular technology. All the teams are then managed by a senior technical manager. We have a team that only focuses on innovation and new technology. We have a very easy fun-filled work environment with real time rewards for breakthrough performances.”
Third party developers tend not to employ PR staff in-house, often having no external agencies either - is this because you've started small - and what's your view of marketeers? Are they necessary to what you do?
Scott Smith - Next Gen Gaming: “Our business works very closely with our partners and it is a small industry in terms of established operators. However,
it is important to manage your PR well and we use a number of services to communicate our achievements with the broader market.”
Justin Chamberlain - Betlow: “Given we are selling to a relatively small number of customers (the operators) we have simply found that client management, reputation building and networking have been the most reliable ways to promote and grow the business.”
Ramiro Atucha - Leander Games: “In my opinion PR is essential to the success of any company, no matter its size, but of course, you need to have clear goals and a way to measure the results. For a few months now we've been working with GameOn Marketing and they have helped us a lot with our announcements, press releases and making some very valuable introductions.”
Jaydeep Chakravartty - Cozy Games: “We have our own branding team. We also work with an external PR consultancy. We believe that we know our products and technology and we can explain and sell our products best. However, we think we may not be the best people to let the industry know about our products. So, we work with the PR consultant to make sure our voice reaches to more key people. We think marketeers play an important role in promoting our services.”
Is the third-party development scene a December 2011 Page 63
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