Focus 3RD-PARTY GAME DEV
focus on having an excellent relationship at the operator level to ensure a good all- round understanding of our products so that they are presented and marketed correctly to players.”
Scott Smith - Next Gen Gaming: “We supply via over a dozen different publishing channels. It is very important to invest in the right channels.”
Justin Chamberlain - Betlow: “Our games are sold through one channel – the operator. There are companies out there that offer marketing services of course but I feel the best method is to establish good relations and a solid reputation with our clients and keep them.”
Ramiro Atucha - Leander Games: “We have recently announced our partnerships with GTS and OpenBet, and we are working at full speed to complete one with Microgaming's Quickfire. With these three companies we will be covering most of the main operators. At the same time, we are at the final stages of completing our own slot engine, called ‘Lega.’ This will also allow us to integrate directly with any operator.”
Jaydeep Chakravartty - Cozy Games: “We work with partners to publish our games. In the real money gaming/gambling space, we evaluate our prospective partners very thoroughly. Once we are satisfied with their business and marketing plans, we go ahead with the partnership.
In the social gaming space, our games are published in Facebook and iPhone. We believe it is important to partner with companies which understand these platforms.”
How important is Flash/Java as compared to download right now and is there a shift towards one solution in the future?
download and play games, cannot be ignored. The App store is the perfect arena for attracting new players into the slots market and thus making it a viable future platform.”
Jaydeep Chakravartty - Cozy Games: “Casual gaming will be one of our key focuses. We already have our games in social media platform, like Facebook and it is generating significant revenue for us. We will continue to develop our products in this space. We believe that in certain markets where gaming is not regulated, we can use this route to publish our games and make players aware of them. So, in future when these markets do open up, we will already have a presence.
December 2011 Page 62
Some of our key products like Bingo is a very social game and is already very popular in the Facebook Platform.”
What channels do you have in terms of publishing/selling your games and how wide a spectrum is there of outlets for your products? How important is it to select the right one?
Steve Schrier - Ash Gaming: “We license our games mainly through direct relationships with the online operator customer. We also have relationships with some of the largest online gaming casino suppliers in order to deliver games to customers. Breadth is not as important as capability with our customers and we
“There are a
number of changes impacting the
industry, including the migration to
country by country regulation. We are
well placed to meet these challenges given we do not
shoulder the larger technology effort of the platform suppliers.” Scott Smith,
Next Gen Gaming.
Justin Chamberlain - Betlow: “We only now develop our content in flash and I feel that this is the future in terms of web based games. Smartphone’s and Tablets are and will dictate the future coding and developing standard though I feel.”
Steve Schrier - Ash Gaming: “Download products were the dominant source of income for most casino operators in the past. “Instant” has in a lot of cases now taken over as the dominant technology and some operators have never had a download product. Most download products are now able to embed the Flash in the download offering and, as a result, only one version of the game is developed now.”
Jaydeep Chakravartty - Cozy Games:
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76