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Insight treBle top


ACCESS ALL AREAS


for triple a No other company could stage it. No other


company could make it a success. It can only be TCSJohnHuxley’s Access All Areas event


The transformation for the third successive year of the Palms Hotel and Casino nightclub, the Ghostbar, into a bespoke showcase for the range of TCSJohnHuxley products is one of the mini wonders of the gaming industry. This year, the entire location become a 1930s themed Vegas lounge experience, exquisitely draped in crushed red velvet, lit by crystal chandeliers and bathed in the tones of Dean Martin, Frank Sinatra and crew. The opulent velvet drapes created a warm and inviting atmosphere that set off the beautifully handcrafted art deco style tables seamlessly incorporating all the latest technology, as no other company can.


In addition to the full product portfolio, visitors were treated to some new and exciting innovations that were showcased for the first time at the event - these included Double Action Roulette for the Novo Unity II platform, whereby the added thrill of Double Action Roulette comes to the leading multiplayer platform allowing increased game frequency to a much larger audience all from one dealer. DigiDeal’s hybrid L2V (live to virtual) e-table featuring TCSJohnHuxley’s Value Verification Unit (VVU card scanning shoe) sees the hybrid touch screen live card table offer real card action at electronic speeds. And finally, for US customers only, Inspired's slant top Sabre terminal offering roulette and baccarat that can be connected to up to four wheels and tables - including live and remote systems - allowing players much more game choice.


The announcement that TCSJohnHuxley had signed a distribution agreement with Inspired Gaming Group and DigiDeal for the US market, was met with considerable excitement both at the AAA event, and on the floor of G2E at the Sands. The agreement will enable DigiDeal and TCSJohnHuxley to supply Inspired’s server-based casino terminal Sabre with new HD electronic content for Roulette and Baccarat in specified regions of the US. Inspired’s slant top Sabre terminal incorporates a 26 inch widescreen with many unique features, including a HD


December 2011 Page 44 Roger Hawkins,


TCSJohnHuxley CEO Americas, Tracy


Cohen, Marketing Manager


TCSJohnHuxley.


“I was again delighted by the


fantastic turn out of our customers who took time to visit us at our prestigious


event at the Palms. The time offered to us by our guests was well spent reviewing our exciting product


range. All the major casino operators were represented


and the duration of visit was again


impressive as our customers mixed business with a little pleasure,


enjoying canapes and cocktails


overlooking the Las Vegas strip.”


Roger Hawkins, TCSJohnHuxley.


primary display and second ‘Player Portal’ screen for game results and analysis. The terminal is fully customisable and can be adapted to suit the design theme of any casino, with many high-end specifications available for luxury venues. Both roulette and baccarat can be connected to up to four wheels and tables - including live and remote systems - allowing players much more game choice.


The distribution deal means that TCSJohnHuxley has an electronic roulette terminal for the US market, as its long- term partner, Novomatic, does not hold the necessary licences to supply the majority of the US market. Roger Hawkins, TCSJohnHuxley CEO for The Americas commented: “We are very excited to offer Inspired’s Sabre server based terminal. The addition of an electronic multiplayer terminal to the range will allow us to meet all the requirements of operators in the region.”


The deal expands upon TCSJohnHuxley’s existing relationship with DigiDeal, which was announced in the summer, whereby TCSJohnHuxley is distributing the range of DigiDeal’s electronic gaming offer to


specific international markets. Mike Kuhn, Digideal’s CEO, said: “We are pleased to expand our relationship with TCSJohnHuxley with the introduction of the Inspired offerings into the US market. The strengths and specialties of all three companies will enable all of us to take advantage of increased opportunities."


double the action at triple ‘a’ Launched at ICE 2010, Double Action Roulette made its US debut at the Access All Areas event in Las Vegas. Double Action Roulette’s appeal centres on the fact that it’s a variation on the traditional game and does not affect any standard Roulette rules and procedures. In fact, with additional bets, Double Action Roulette is not only quick and easy to learn, but a thrilling alternative, delivering two winning numbers from a single spin.


Based on the Mark VII roulette wheel, one of TCSJohnHuxley’s most enduringly popular products, the game requires no specialist dealer training or additional staff to operate. The added excitement of Double Action Roulette comes from two contra rotating number rings on a single wheel, delivering two winning numbers


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